MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas: Optimizing your marketing collateral is as simple as 'adding, removing, or changing' | Michael Grover


Michael Grover > Blog >




MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas: Optimizing your marketing collateral is as simple as 'adding, removing, or changing'

MECLABS Institute developed the Conversion Index to help get past these problems. C=4m+3v+2(i-f)-2a Through this simple formula, we’ve been able to create the largest library of experiments in the field of conversion optimization.

May 13, 2017 Go to MarketingExperiments Blog...

More in Marketing...