MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas: Optimizing your marketing collateral is as simple as 'adding, removing, or changing'
MECLABS Institute developed the Conversion Index to help get past these problems. C=4m+3v+2(i-f)-2a Through this simple formula, we’ve been able to create the largest library of experiments in the field of conversion optimization.
May 13, 2017
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