WSJ: The Making of a Computer-Generated Influencer | Michael Grover


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WSJ: The Making of a Computer-Generated Influencer

Social media’s so-called influencers have become sought-after brand ambassadors, with millions of followers and lucrative advertising deals. Now, the computer-generated Miquela Sousa character is testing the power of online celebrity.

December 14, 2018 Go to WSJ

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