Moz: The State of Links: Yesterday's Ranking Factor? | Michael Grover


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Moz: The State of Links: Yesterday's Ranking Factor?

Back in Google’s early days, people navigated the web using links, and this made PageRank an excellent proxy for popularity and authority. The web is moving away from primarily link-based surfing, and Google no longer needs a proxy — so what, in 2017, is the point in links?

April 28, 2017 Go to Moz

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