Business Insider: The most powerful emotion in marketing may surprise you - and more brands need to tap into it. | Michael Grover


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Business Insider: The most powerful emotion in marketing may surprise you - and more brands need to tap into it.

Oliver Yonchev says that, rather than focus on fear, brands should focus on the feelings that are equally as powerful, but on the opposite end of the spectrum — like happiness.

March 23, 2020 Go to Business Insider

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