Chief Marketing Technologist: The one thing everybody forgets about Gartner's hype cycle, even in martech - Chief Marketing Technologist

The Gartner hype cycle is one of the more brilliant insights ever uncovered in the history of technology. I rank it right up there with Moore’s Law and Christensen’s model of disruptive innovation from below. Gartner’s hype cycle describe a 5-stage pattern that almost all new technologies follow: A technology trigger introduces new possibilities — …

Chief Marketing Technologist: The one thing everybody forgets about Gartner's hype cycle, even in martech - Chief Marketing Technologist

The Gartner hype cycle is one of the more brilliant insights ever uncovered in the history of technology. I rank it right up there with Moore’s Law and Christensen’s model of disruptive innovation from below. Gartner’s hype cycle describes a 5-stage pattern that almost all new technologies follow.