Michael Grover > Blog >
As a marketing consultant focused on media and entertainment brands and products, I run across and save a lot of stories that impact that sphere.
CNBC: This millennial farmer makes 5 times more money from his YouTube channel than his crops-here's how
Zach Johnson, 34, is a fifth generation Minnesota farmer making a name for himself on YouTube as MN Millennial Farmer. With nearly 400,000 subscribers and over 70 million views, his channel has helped him build a brand on social media that is expected to earn him at least five times more money this year than his actual crops.
December 01, 2019 Go to CNBCMore in Marketing and SEO...
4 Things to Look For in a Marketing Agency for Startups.
Market Veep--A marketing agency for startups best serves young companies when it combines a data-focused approach with a collaborative, transparent, versatile mindset.
January 24, 2020
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When Instagram influencers turn against you.
Business Insider--Mattress eretailer Casper said its reputation could take a hit if any of its thousands of influencers engaged in behavior that "adversely" reflected on the company.
January 23, 2020
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3 strategies to keep your content marketing on top in 2020.
ETBrandEquity.com--As personalisation, interaction, and engagement take centre stage, here are some trends that will drive content marketing in 2020...
January 22, 2020
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Digital transformation storytelling tips: How to explain your work
enterprisersproject--You need to tell a good story to get people on board for the change that comes with digital transformation work – and to win respect for your team’s efforts. Consider these proven tips.
January 22, 2020
Go to enterprisersproject
Learn how you can improve your site by focusing on well-written content and the basics.
How to Boost Your Revenue with Online Video Content
Nimble Blog--Online video content dominates every channel of communication. And for good reason! Online videos are some of the most effective marketing tools available to you right now.
January 22, 2020
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Lessons From the Playground: Five Tips for Improving Your B2B Marketing Program Planning
SiriusDecisions--Use these tips from the playground to begin steering your marketing team toward a more strategic approach.
January 22, 2020
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Text Hidden by CSS: Does Google Index It?
Rebootonline--A long term hidden text experiment from Reboot looks at 4 methods designers use to hide text. The result: Google prefers visible text sites but surprisingly also weighs Textarea content as visible text.
January 21, 2020
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How to Recover a Suspended Facebook Ads Account
Social Media Marketing | Social Media Examiner--Find out how to submit an appeal to get a suspended Facebook advertising account reactivated.
January 20, 2020
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The Truth About Engagement Pods
This One Marketing--The secret to getting massive social media reach without buying ads is digital engagement pods (groups).
January 17, 2020
Go to This One Marketing
Get a back to basics review of up to 10 URLs in an informative, actionable report. Starts at $799
It's Time for Content Marketers to Narrow the 'Value Gap'
IDG--52% say content that is too promotional or self-serving would cause them to drop a vendor when they’re researching technology solutions. That’s the second-ranked abandonment trigger, behind only overly aggressive or persistent sales follow-up.
January 17, 2020
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How to Promote a Documentary Storytelling Series on Social Media.
Social Media Examiner--Discover how to release and promote a documentary storytelling series on social media.
January 15, 2020
Go to Social Media Examiner
Digital Marketing for Startups: An Entrepreneur's Checklist.
Marketveep--Digital marketing for startups can feel overwhelming. There’s a lot of competition. Follow these actionable tips to see maximum ROI for your business.
January 15, 2020
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Podcast: Can You Personalize Without Creepy Data?
SoloSegment--How do we make journeys more functional without using data people don’t want us to have?
January 14, 2020
Go to SoloSegment
How Starbucks uses AI to counter mobile's isolating effect.
Marketing Dive--So far, the results from Starbucks' (AI) technology Deep Brew are promising...Starbucks' customer connection scores hit an all-time high and sales are growing.
January 14, 2020
Go to Marketing Dive
Learn how you can improve your site by focusing on well-written content and the basics.
The Emerging Importance of Chatbots
Entrepreneur--Chatbots certainly help to reduce costs, remove the limitation of limited number of human agents who can take the call and also ensure better accuracy in data capture in the conversation
January 14, 2020
Go to Entrepreneur
Under Armour turns to podcasts and long-form content in bid to 're-center' global brand
The Drum--After years of pushing its products and tech, Under Armour is re-investing in its central brand with a new global platform and its first foray into podcasting.
January 14, 2020
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6 Key Content Marketing Strategies for Smart Speakers
ClearVoice--Is your content marketing prepared for the disruptive force of voice-powered tech? Martech expert Ben Beck shares ways you to leverage smart speakers.
January 13, 2020
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5 Content Marketing Trends That Burst the Content Bubble Myth
Skyword--Despite what you hear, there never was a content bubble to fear. These five content marketing trends poke holes in the idea that assets are growing futile.
January 13, 2020
Go to Skyword
I just stumbled across your profile and thought we should connect.
Medium--What hasn’t kept pace with this digital transformation however, are the basic sales and communication techniques required to establish strong, mutually beneficial business relationships.
January 12, 2020
Go to Medium
Get a back to basics review of up to 10 URLs in an informative, actionable report. Starts at $799
Podcast: Find Your Voice - Personal Branding (Part 1 of 3)
Brandon Brands--Today we talk about finding your brand voice for coaches, consultants, and experts. This is the first topic in my three part series on personal branding, covering the most important steps to build a personal brand that drives growth for your coaching business.
January 12, 2020
Go to Brandon Brands