IAB - Empowering the Marketing and Media Industries to Thrive in the Digital Economy: Top Trends that will Drive B2B Digital Growth in 2019

Programmatic and Account-Based Marketing (ABM) will continue to be top themes for B2B marketers in the digital space according to the IAB B2B Committee, driven by new thinking about technology, data and audience targeting that will bring new opportunities – and also some potential challenges for 2019 and beyond. IAB member eMarketer recently published their … Continued