MarketingCharts: What Motivates Consumers to Engage With Online Content? | Michael Grover


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MarketingCharts: What Motivates Consumers to Engage With Online Content?

Consumers' motivations for engaging with online content can be boiled down to 8 "content moments," says AOL in a new study that analyzed more than 55,000 content interactions across 8 global markets. The leading content moment overall is the one termed "Inspire," referring to consumers' search...

September 12, 2016 Go to MarketingCharts

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