AdExchanger: When The FTC Speaks, Brands Need To Listen (Especially When It Comes To Influencer Marketing) | AdExchanger | Michael Grover


Michael Grover > Blog >




AdExchanger: When The FTC Speaks, Brands Need To Listen (Especially When It Comes To Influencer Marketing) | AdExchanger

The Federal Trade Commission (FTC) has sponsored content disclosures on the mind. A complete lack of disclosure led to an FTC settlement with Lord & Taylor in March after the brand enlisted bloggers to post images to Instagram promoting one of its dresses. As FTC senior attorney Robin Spector told AdExchanger at the time, “What we are... Continue reading »

September 18, 2016 Go to AdExchanger

More in Marketing...