adweek: Why 6-Second Formats Are Saving Digital Video Ads | Michael Grover


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adweek: Why 6-Second Formats Are Saving Digital Video Ads

Is six seconds the new magic time for ad engagement? The snackable video ad—popularized by the YouTube’s non-skippable Bumper—is poised to become one of the go-to formats for maximizing the [...]

August 28, 2017 Go to adweek

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