Moz: Why Google AdWords' Keyword Volume Numbers Are Wildly Unreliable - Whiteboard Friday
Broad and unusable volume ranges, misalignment with other Google tools, and conflating similar yet distinct keywords — these are just a few of the serious issues that make relying on AdWords search volume data alone so dangerous. In this edition of Whiteboard Friday, we discuss those issues and offer a few alternatives for more accurate volume data.
January 12, 2018
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