contentmarketinginstitute.com: Content Marketing Institute "2016 Benchmarks and Trends report" [PDF]
To be more effective at content marketing, you have to know what success looks like, but that’s only the starting point. Best-in-class marketers are more likely than their less effective peers to have a documented content marketing strategy and editorial mission statement. They meet with their teams frequently, experiment with a broader range of tactics, and more.
May 02, 2017
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