Michael Grover > Blog > Marketing

I curate articles that interest me. They might interest you, too.

Fuck Jerry doesn't want you to watch a Vic Berger video making fun of them; here's that Vic Berger video

News--Fuck Jerry, the fine folks best known for their work in marketing the Fyre Festival and making a successful company by stealing other people’s jokes, have found a bold new business strategy for 2019: shutting down videos critical of their practices.
February 05, 2019 Go to News

What's Google's Plan for the Future of Online Reviews?

AudienceBloom.com--Google is, inarguably, the most powerful influencer in the tech world, being the sole provider of more than 3.5 billion searches per day and offering dozens of products that align themselves with various digital needs of users everywhere.
February 05, 2019 Go to AudienceBloom.com

YouTube shows 11% YoY ad increase - Advertising - BizReport

bizreport--Even though auto companies have decreased spending 60%, Youtube also saw more than half of their advertisers renew their sponsorships.
February 04, 2019 Go to bizreport

5 Simple Changes That Can Drastically Improve Your Conversion Rate

Hacker Noon--How to quickly improve performance without drawn-out, complicated & expensive multi-variate testing.
February 02, 2019 Go to Hacker Noon

5 B2B Influencer Marketing Leaders Share Top Benefits of Influencers

Online Marketing Blog - TopRank®--What can you gain by collaborating with influencers? Plenty. But don’t just take it from us. See what influencer marketing leaders from top B2B brands say.
February 01, 2019 Go to Online Marketing Blog - T...

Top 3 Issues Facing the Influencer Marketing Industry Today - and How to Solve Them

Influencer Marketing Hub--As social media usage has grown in recent years, influencer marketing has equally became mainstream, being used by brands large and small across industry as an effective way to cut through the noise. In 2017,
February 01, 2019 Go to Influencer Marketing Hub

The Fyre Effect: More questions are being asked of influencer marketing in wake of documentaries - Digiday

Digiday--Fyre Festival documentaries from Netflix and Hulu have some marketers asking more questions about their influence marketing investment.
January 28, 2019 Go to Digiday

Forcing social-media influencers to be clear about #ads? Good luck with that

the Guardian--Authorities’ efforts to regulate influencer advertising are a laughing stock, says the freelance writer Amelia Tait
January 26, 2019 Go to the Guardian

Is It Time to Regulate Social Media Influencers?

Intelligencer--Cases of fraud are common in the multi-billion dollar influencer marketing industry. A “Cambridge Analytica moment” could be next.
January 22, 2019 Go to Intelligencer

Instagram Influencers Are Seeking The Services Of Ethical Hackers To Reclaim Their Stolen Accounts - Tubefilter

Tubefilter--As a key component of their very livelihoods, when Instagram influencers see their accounts hacked, they are apparently willing to go to great lengths to resume ownership. In an investigation by Vice’s Motherboard...
January 22, 2019 Go to Tubefilter

The Best Times to Post on Social Media

MeetEdgar--One component of a smart social media strategy is the timing of it. While there are many different factors to your success, finding the best times to post on social media is a great way to start seeing improvements in your social media.
January 19, 2019 Go to MeetEdgar

2019 Social Media Predictions: How To Make Your Marketing Deliver The Best Results - Heidi Cohen

Heidi Cohen--Need help with your 2019 social media marketing strategy? Use these ten 2019 social media predictions complete with charts and tactics to guide you.
January 16, 2019 Go to Heidi Cohen

Communicate Your Brand's Story To The Media In 10 Unique Ways

Forbes--How do you create interesting news stories that will get media attention, drive their readership or viewership, and at the same time, shine a light on some of the best aspects of your company?
January 13, 2019 Go to Forbes

How to Plan a Successful Influencer Marketing Campaign in 9 Steps

Social Media Marketing | Social Media Examiner--Discover nine steps to plan and execute an influencer marketing campaign to promote your products and services.
January 03, 2019 Go to Social Media Marketing | ...

Resolve to 'Mature' Your Influencer Marketing in 2019

Social Media Week--Influencer marketing isn’t dead. But as Amy Luca and theAmplify’s insights proved, it’s got some growing up to do.
January 03, 2019 Go to Social Media Week

6 Best Practices For Creating Great Content

socialmediopolis--Over the years the phrase ‘content is king’ has been thrown about to inspire marketing teams to create more and more amazing material for audiences, resulting in a huge increase in articles and content creators on the web.
January 02, 2019 Go to socialmediopolis

The 2018 B2B Trade Show Hashtag Report

The 2018 B2B Trade Show Hashtag Report from The Influencer's Bureau--What were the top 150 B2B hashtags in 2018? Trade Show audiences used 122,000 hashtags 1.6 million times in 2018. The 150 that were used 70% of the time are in this report.
January 01, 2019 Go to The 2018 B2B Trade Show H...

5 trends shaping the 2019 influencer marketing world

Digiday--Influencer marketing has grown exponentially over the past year with 94 percent of advertisers find influencer marketing to be an effective practice. And with big brands and media companies increasingly moving marketing dollars into the space, the industry will undoubtedly continue to see explosive growth. Sponsored by CreatorIQ.
December 26, 2018 Go to Digiday

IBM-Powered AI Platform Wants to Reinvent the Influencer Marketing Model

adweek--A new content marketing platform is tapping artificial intelligence to match brands with content creators—but it doesn’t consider itself to be in the influencer business.
December 23, 2018 Go to adweek