Michael Grover > Blog > Marketing

Articles of interest.

2019 Social Media Predictions: How To Make Your Marketing Deliver The Best Results - Heidi Cohen

Heidi Cohen--Need help with your 2019 social media marketing strategy? Use these ten 2019 social media predictions complete with charts and tactics to guide you.
January 16, 2019 Go to Heidi Cohen

Communicate Your Brand's Story To The Media In 10 Unique Ways

Forbes--How do you create interesting news stories that will get media attention, drive their readership or viewership, and at the same time, shine a light on some of the best aspects of your company?
January 13, 2019 Go to Forbes

How to Plan a Successful Influencer Marketing Campaign in 9 Steps

Social Media Marketing | Social Media Examiner--Discover nine steps to plan and execute an influencer marketing campaign to promote your products and services.
January 03, 2019 Go to Social Media Marketing | ...

Resolve to 'Mature' Your Influencer Marketing in 2019

Social Media Week--Influencer marketing isn’t dead. But as Amy Luca and theAmplify’s insights proved, it’s got some growing up to do.
January 03, 2019 Go to Social Media Week

6 Best Practices For Creating Great Content

socialmediopolis--Over the years the phrase ‘content is king’ has been thrown about to inspire marketing teams to create more and more amazing material for audiences, resulting in a huge increase in articles and content creators on the web.
January 02, 2019 Go to socialmediopolis

The 2018 B2B Trade Show Hashtag Report

The 2018 B2B Trade Show Hashtag Report from The Influencer's Bureau--What were the top 150 B2B hashtags in 2018? Trade Show audiences used 122,000 hashtags 1.6 million times in 2018. The 150 that were used 70% of the time are in this report.
January 01, 2019 Go to The 2018 B2B Trade Show H...

5 trends shaping the 2019 influencer marketing world

Digiday--Influencer marketing has grown exponentially over the past year with 94 percent of advertisers find influencer marketing to be an effective practice. And with big brands and media companies increasingly moving marketing dollars into the space, the industry will undoubtedly continue to see explosive growth. Sponsored by CreatorIQ.
December 26, 2018 Go to Digiday

IBM-Powered AI Platform Wants to Reinvent the Influencer Marketing Model

adweek--A new content marketing platform is tapping artificial intelligence to match brands with content creators—but it doesn’t consider itself to be in the influencer business.
December 23, 2018 Go to adweek

Rising Instagram Stars Are Posting Fake Sponsored Content

The Atlantic--“It’s street cred—the more sponsors you have, the more credibility you have.”
December 18, 2018 Go to The Atlantic

The Painful Problem On Pinterest: How To Deal With Hijacked Pins

The Social Ms--Pinterest currently faces a problem of hijacked pins. How can you deal with this problem if you find your own pins get hijacked or stolen.
December 17, 2018 Go to The Social Ms

The Making of a Computer-Generated Influencer

WSJ--Social media’s so-called influencers have become sought-after brand ambassadors, with millions of followers and lucrative advertising deals. Now, the computer-generated Miquela Sousa character is testing the power of online celebrity.
December 14, 2018 Go to WSJ

11 Marketing Trends to Commit to in 2018

Sprout Social--Trying to craft your marketing strategy for this year? Here are 11 marketing trends to commit to in 2018 that are sure to take your brand to the next level.
December 11, 2018 Go to Sprout Social

How to find & fix broken external links (the right way) - TL;DR SEO

TL;DR SEO--This guide will help you with the blessed task of finding external backlinks to your website, WITHOUT missing out, and will go in detail how to fix them PROPERLY. If you only have time or resources for just one SEO technical recommendation to implement – just go with THAT one. Here is a traffic graph …
December 08, 2018 Go to TL;DR SEO

How to Craft Your On-Camera Elevator Pitch

Wistia--Master your video elevator pitch and start creating a more personalized sales process.
December 06, 2018 Go to Wistia

Infographic: A digital marketing tools cheat sheet

prdaily--What resources can help brand managers create cleaner content and monitor and maintain their online presence? This guide will help you choose the best ones for your goals.
November 21, 2018 Go to prdaily

A third of brands do not disclose influencer content as sponsored content

Business of Apps--Roughly one third of brands are not disclosing influencer marketing as sponsored content because they believe that this may impact consumer trust, accordin
November 21, 2018 Go to Business of Apps

42 Agencies On the Traffic Sources That Will Grow & Decline Next Year

Databox--60% of agencies say that organic drives the most traffic for their clients right now. How will that change over the next 12 months? We asked them to share.
November 21, 2018 Go to Databox