Marketing | Michael Grover

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April 29, 2020

It's Time for a Marketing Spring Cleaning

MarketingMaven--While marketing spring cleaning may take a bit of effort, it shouldn’t have much impact on your marketing budget. The results can help your company, brand, and marketing programs.
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April 29, 2020

Why B2B Marketers Should Give a DAM: Top Tips on Digital Asset Management

TopRank Blog--Digital asset management (DAM) improves all forms of B2B digital marketing, from always-on influencers to content, search, and social.
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April 28, 2020

The CMO Guide To Getting New Customers From Your Company Blog

linkedin--As a CMO, while you're canceling in-person events, cutting unnecessary expenses, and putting a freeze on new hires, you still have to find a way to grow the business, gain awareness, and get more leads.
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April 28, 2020

How to Create a Responsive Email List in 2020

The Blueprint--Learn how you can build, grow, and manage an email list that allows you to send personalized emails and generate revenue.
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April 27, 2020

The Real Cost of Poor Website Quality.

Boston Consulting Group--Bloated pages, sluggish load times—and worse. Most companies have no clue how much these issues are undermining their digital marketing spend. The solution? Website quality management.
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April 26, 2020

5 Free Hashtag Analytics Tools That Every Brand Needs

The Pixlee Blog--Hashtags are an integral part of finding and joining social conversations on a number of platforms, including Twitter, Instagram, and Pinterest. If you're a
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April 25, 2020

Why Build an Email List: 7 Expert Explanations and Ways to Get You Started

Campaign Monitor--Email list building is an important and effective way to grow your business. Here are 7 expert tips on how to get started on growing your email list today.
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April 22, 2020

Eliminate WFH Distractions With The Right Tools. Blog--For many of us, our workplace tools breed distractions. But, technology alone isn't to blame. Learn how to become "indistractable" with the right tools.
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April 21, 2020

32 Online Collaboration Tools to Rule WFH in 2020

Grow Wire--Get a detailed list of free and almost-free online collaboration tools to keep your team productive while they're apart.
Go to Grow Wire

April 21, 2020

Why Size Matters: You Need at Least 1,000 Email Subscribers

Pro Q--When building an email marketing campaign, you need an email contact list. Learn methods to build a valuable contact list faster.
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April 20, 2020

What's the Difference Between B2C vs. B2B Influencer Marketing?

TopRank Marketing Blog--The vast majority of content and industry news coverage around influencer marketing is focused on those who engage consumer audiences: Instagramers,
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April 20, 2020

Successes and failures of startup content marketing.

Digital Drum--Content Marketer Dominic Kent runs through some real life examples of what has and hasn’t worked in content marketing - based on his own experience.
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April 19, 2020

Chatbot vs. Live Chat: Which One Should You Use?

MarketVeep Blog--As chat becomes a standard channel of communication, understanding when to use a chatbot vs. live chat is crucial.
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April 19, 2020

Podcast: Andy Raskin and Narrative Positioning.

Product Marketing Alliance--We caught up with well-known positioning and messaging maestro Andy Raskin about the secret sauce behind his success, the difference between narrative positioning and descriptive positioning, the importance of getting CEOs bought in, and more.
Go to Product Marketing Allianc...

April 16, 2020

How To Submit A Talk That Stands Out.

Digital Branding Institute--Do you want to know how to submit a talk that gets others excited about your ideas? Here are some helpful tips to make your submission stand out.
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April 13, 2020

How to build traffic to your website: Part One.

Kristen Poborsky's Site--What everyone need to know regarding how to build traffic to your website. Part one of a two part series right here...
Go to Kristen Poborsky's Site

April 11, 2020

Your 2020 Content Calendar: Ideas to Fill Your Pipeline

Medium--Fill in the blanks on your content calendar and create an inspired digital feed.
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April 11, 2020

Is the idea of "brand" constant or evolving?

Schaefer Marketing Solutions--A brand used to be what we told you. Today, it is what consumers tell each other.
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April 11, 2020

Social Media Snark: How to Lose Friends and Alienate People.

Executive Career Brand--Social media snark and downright rudeness are on the rise. Why do people think it's okay to post nasty remarks about others?
Go to Executive Career Brand