Michael Grover > Blog > Marketing

Articles of interest.

5 trends shaping the 2019 influencer marketing world

Digiday--Influencer marketing has grown exponentially over the past year with 94 percent of advertisers find influencer marketing to be an effective practice. And with big brands and media companies increasingly moving marketing dollars into the space, the industry will undoubtedly continue to see explosive growth. Sponsored by CreatorIQ.
December 26, 2018 Go to story on Digiday

More in Marketing...

The Best Times to Post on Social Media

MeetEdgar--One component of a smart social media strategy is the timing of it. While there are many different factors to your success, finding the best times to post on social media is a great way to start seeing improvements in your social media.
January 19, 2019 Go to MeetEdgar

2019 Social Media Predictions: How To Make Your Marketing Deliver The Best Results - Heidi Cohen

Heidi Cohen--Need help with your 2019 social media marketing strategy? Use these ten 2019 social media predictions complete with charts and tactics to guide you.
January 16, 2019 Go to Heidi Cohen

Communicate Your Brand's Story To The Media In 10 Unique Ways

Forbes--How do you create interesting news stories that will get media attention, drive their readership or viewership, and at the same time, shine a light on some of the best aspects of your company?
January 13, 2019 Go to Forbes

How to Plan a Successful Influencer Marketing Campaign in 9 Steps

Social Media Marketing | Social Media Examiner--Discover nine steps to plan and execute an influencer marketing campaign to promote your products and services.
January 03, 2019 Go to Social Media Marketing | Social Media Examiner

Resolve to 'Mature' Your Influencer Marketing in 2019

Social Media Week--Influencer marketing isn’t dead. But as Amy Luca and theAmplify’s insights proved, it’s got some growing up to do.
January 03, 2019 Go to Social Media Week

6 Best Practices For Creating Great Content

socialmediopolis--Over the years the phrase ‘content is king’ has been thrown about to inspire marketing teams to create more and more amazing material for audiences, resulting in a huge increase in articles and content creators on the web.
January 02, 2019 Go to socialmediopolis

The 2018 B2B Trade Show Hashtag Report

The 2018 B2B Trade Show Hashtag Report from The Influencer's Bureau--What were the top 150 B2B hashtags in 2018? Trade Show audiences used 122,000 hashtags 1.6 million times in 2018. The 150 that were used 70% of the time are in this report.
January 01, 2019 Go to The 2018 B2B Trade Show Hashtag Report from The Influencer's Bureau

IBM-Powered AI Platform Wants to Reinvent the Influencer Marketing Model

adweek--A new content marketing platform is tapping artificial intelligence to match brands with content creators—but it doesn’t consider itself to be in the influencer business.
December 23, 2018 Go to adweek

Rising Instagram Stars Are Posting Fake Sponsored Content

The Atlantic--“It’s street cred—the more sponsors you have, the more credibility you have.”
December 18, 2018 Go to The Atlantic