Michael Grover > Blog > Marketing

Articles of interest.

A third of brands do not disclose influencer content as sponsored content

Business of Apps--Roughly one third of brands are not disclosing influencer marketing as sponsored content because they believe that this may impact consumer trust, accordin
November 21, 2018 Go to story on Business of Apps



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Top Trends that will Drive B2B Digital Growth in 2019

IAB - Empowering the Marketing and Media Industries to Thrive in the Digital Economy--Programmatic and Account-Based Marketing (ABM) will continue to be top themes for B2B marketers in the digital space according to the IAB B2B Committee, driven by new thinking about technology, data and audience targeting that will bring new opportunities – and also some potential challenges for 2019 and beyond. IAB member eMarketer recently published their … Continued
February 17, 2019 Go to IAB - Empowering the Marketing and Media Industries to Thrive in the Digital Economy

Why Haven't Sales and Marketing Undergone a Digital Transformation?

Neal Schaffer-Social Media Speaker, Author, Consultant, Educator and Influencer--The Digital Transformation terminology has become so prevalent in business yet followed by so few companies, especially in sales and marketing. Why?
February 16, 2019 Go to Neal Schaffer-Social Media Speaker, Author, Consultant, Educator and Influencer

How to Avoid Scope Creep in Content Marketing Projects

MerlinOne--Scope creep may seem inevitable, but it's preventable. Here's how content marketing teams can avoid dreaded scope creep in their project plans.
February 14, 2019 Go to MerlinOne

The Taxonomy Of YouTube Videos (And How You Can Develop Original Content That Works)

Tubefilter--Here's a comprehensive Taxonomy of YouTube Videos that can help you learn why certain channels succeed, why others fail, and how you can build your own.
February 12, 2019 Go to Tubefilter

The 411 on Content Marketing in Enterprises [New Research]

Content Marketing Institute--Look at some of the big issues, trends, and opportunities revealed in the findings of Content Marketing Institute’s latest study of enterprise marketers.
February 10, 2019 Go to Content Marketing Institute

Fuck Jerry doesn't want you to watch a Vic Berger video making fun of them; here's that Vic Berger video

News--Fuck Jerry, the fine folks best known for their work in marketing the Fyre Festival and making a successful company by stealing other people’s jokes, have found a bold new business strategy for 2019: shutting down videos critical of their practices.
February 05, 2019 Go to News

What's Google's Plan for the Future of Online Reviews?

AudienceBloom.com--Google is, inarguably, the most powerful influencer in the tech world, being the sole provider of more than 3.5 billion searches per day and offering dozens of products that align themselves with various digital needs of users everywhere.
February 05, 2019 Go to AudienceBloom.com

YouTube shows 11% YoY ad increase - Advertising - BizReport

bizreport--Even though auto companies have decreased spending 60%, Youtube also saw more than half of their advertisers renew their sponsorships.
February 04, 2019 Go to bizreport

5 Simple Changes That Can Drastically Improve Your Conversion Rate

Hacker Noon--How to quickly improve performance without drawn-out, complicated & expensive multi-variate testing.
February 02, 2019 Go to Hacker Noon