Chief Marketer: Content Consumption and Production Trends for B2B Marketers. | Michael Grover

Michael Grover > Blog >

Chief Marketer: Content Consumption and Production Trends for B2B Marketers.

Content consumption and production trends for B2B marketers to consider.

May 04, 2020 Go to Chief Marketer

More in Marketing...
November 20, 2020

7 Exciting Design Trends That Will Dominate in 2021 & Beyond [Infographic]

Social Media Today--Design and social media go hand-in-hand and it's always smart to stay on top of new design trends as you plan future content. Here are 7 design trends that you can expect to see more of in 2021.
Go to Social Media Today

November 18, 2020

The Ultimate Virtual National Sales Meeting Checklist

Allego--Use the ultimate virtual sales meeting checklist to deliver a comprehensive and engaging sales meeting that will set your sales force up for success.
Go to Allego

November 09, 2020

7 Content Experts Share What Matters Most in 2021

Content Marketing Institute--Seven experts hash out the key issues, priorities, and ideas that should shape your content marketing in 2021 – Content Marketing Institute
Go to Content Marketing Institu...

October 04, 2020

Are Plain-Text Emails More Likely to Reach the Inbox than HTML Emails? a marketing "expert" tell you plain-text emails hit the inbox more often than HTML emails? If so, they’re lying or misinformed.
Go to

September 23, 2020

That was a B2B ad? How the pandemic forced business marketers to pivot forever

The Drum--Business-to-business marketing is becoming increasingly indistinguishable from consumer marketing. It is a trend that’s being accelerated by the pandemic and will most likely continue for the long term, according to industry experts.
Go to The Drum

September 23, 2020

How to Improve Lead Scoring With Interactive Content

Jeffbullas's Blog--Lead scoring is a crucial process for creating targeted marketing efforts. Find out how to use interactive content to score your leads here.
Go to Jeffbullas's Blog

September 21, 2020

Long Term Shared Hosting Experiment

rebootonline--What are the SEO implications of hosting your site on a low-cost, shared IP server?
Go to rebootonline

September 16, 2020

Why Your Company Should Start a Newsletter. to The Content Marketing Institute, 81% of B2B marketers say their most used form of content marketing is an email newsletter.
Go to

September 16, 2020

Marketing in the Age of Disruption

Linkedin--What does marketing even mean right now? That’s what many businesses are asking. The world is in a place of dramatic change. So, what’s the answer to marketing in the age of disruption?
Go to Linkedin

September 04, 2020

Your Guide to Effective Storytelling in B2B Content Marketing

Online Marketing Blog--What does it take to craft B2B content marketing stories that engage your audience and leave them wanting more? Here we present the S.T.O.R.Y. framework.
Go to Online Marketing Blog

September 03, 2020

Economic Uncertainty Is Resurrecting the CMO Role

MarketingProfs--Despite rumors that the CMO role is dead, the current economic crisis is proving the CMO role is vital. Its devaluation is the result of outdated notions and misconceptions about what CMOs do.
Go to MarketingProfs

August 31, 2020

Get human in your marketing now to reach B2B buyers in 2021

ClickZ--To remain competitive, B2B companies must adopt human-centric marketing approaches with a digital twist that will help build connections with their audience online.
Go to ClickZ

August 11, 2020

Analysis: Are ad dollars streaming in to OTT platforms in Asia?

marketing-interactive--"It is the holy grail of a TV-like experience for consumers, with all the benefits of digital, like audience addressability and automation efficiency."
Go to marketing-interactive

July 03, 2020

Navigating a New World of PR: Agency Perspectives

newsroom--PR has been significantly disrupted -- and in some ways, forever changed for agencies.
Go to newsroom

June 30, 2020

8 Marketing Lessons Learned From Taking Events Online

PCMA--Virtual events require a different marketing approach than live events. Here's what the last four months have taught the industry.
Go to PCMA

June 24, 2020

Are You Telling Yourself These B2B Content Marketing Lies?

Business 2 Community--Did you know 55% of B2B businesses don’t even know what content marketing success or effectiveness looks like? Without the…
Go to Business 2 Community

June 13, 2020

Google Tells Book Publishers How to Win at Search.

Future Of Publishing--Amazon search vs Google search. It’s dead simple: create high quality content on your website.
Go to Future Of Publishing

June 12, 2020

The pandemic's most powerful lesson for marketers? Just be human.

adage--As the pandemic changes our lives, smart marketers are revamping their processes and innovating with intention to put human connections first.
Go to adage

June 12, 2020

7 Steps for creating a B2B Digital Marketing Plan [infographic]

Smart Insights--Don't get left behind with your Digital Marketing Strategy, follow these 7 Steps to Brilliant B2B Marketing!
Go to Smart Insights

June 12, 2020

Supercharge your workflow - 5 pro tips for Mac marketers

The Marketing Project--Since we’ve all got so many competing demands on our time right now, I thought I’d share a few of my time-saving tips for Mac users.
Go to The Marketing Project