MarketingProfs: Economic Uncertainty Is Resurrecting the CMO Role | Michael Grover


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MarketingProfs: Economic Uncertainty Is Resurrecting the CMO Role

Despite rumors that the CMO role is dead, the current economic crisis is proving the CMO role is vital. Its devaluation is the result of outdated notions and misconceptions about what CMOs do.

September 03, 2020 Go to MarketingProfs

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