Michael Grover > Blog > Marketing

Articles of interest.

How to Avoid Scope Creep in Content Marketing Projects

MerlinOne--Scope creep may seem inevitable, but it's preventable. Here's how content marketing teams can avoid dreaded scope creep in their project plans.
February 14, 2019 Go to story on MerlinOne



More in Marketing...

Influencer Marketing in 2018: The Best Blogs, Articles, Tools, Resources and, Well, Influencers.

Blog | Grade.us Your Guide to Online Review Management and Marketing--Influencer marketing: the biggest marketing buzz term this year. Here are the tools, resources and blogs to help you implement it in your business. Read More…
March 06, 2019 Go to Blog | Grade.us Your Guide to Online Review Management and Marketing

Amazon Is The Influencer Platform Of The Future

Forbes--Instagram may be the hot destination for influencer marketers, but don't overlook Amazon, which has its own influencer program.
March 06, 2019 Go to Forbes

Hashtag Madness: When These Hashtags Were Posted, An Angel Broke Her Hip - WriterAccess

WriterAccess--Hashtags, you can’t live with ‘em, but you could certainly live without these stink bombs. Apparently, some companies just don’t understand what a hashtag is.
March 04, 2019 Go to WriterAccess

2019 Social Media Industry Benchmark Report

Rival IQ--Every social media benchmark you need across 12 major industries to help you create stronger, more data-driven digital marketing strategy in 2019.
February 26, 2019 Go to Rival IQ

101+ Tricks to Get Engagement on Your Social Media Posts

AudienceBloom.com--One of the best predictors for social media marketing success is your level of engagement—in other words, how often your followers are actively contributing to...
February 26, 2019 Go to AudienceBloom.com

How to Use Hashtags on LinkedIn to Grow Your Client Base

sendible--Have you ever considered using hashtags on LinkedIn? That's right - they're not just for Twitter anymore! This blog will help you understand the advantages of incorporating hashtags into your posts, as well as give you a rundown of what you should be doing.
February 25, 2019 Go to sendible

Top Trends that will Drive B2B Digital Growth in 2019

IAB - Empowering the Marketing and Media Industries to Thrive in the Digital Economy--Programmatic and Account-Based Marketing (ABM) will continue to be top themes for B2B marketers in the digital space according to the IAB B2B Committee, driven by new thinking about technology, data and audience targeting that will bring new opportunities – and also some potential challenges for 2019 and beyond. IAB member eMarketer recently published their … Continued
February 17, 2019 Go to IAB - Empowering the Marketing and Media Industries to Thrive in the Digital Economy

Why Haven't Sales and Marketing Undergone a Digital Transformation?

Neal Schaffer-Social Media Speaker, Author, Consultant, Educator and Influencer--The Digital Transformation terminology has become so prevalent in business yet followed by so few companies, especially in sales and marketing. Why?
February 16, 2019 Go to Neal Schaffer-Social Media Speaker, Author, Consultant, Educator and Influencer

The Taxonomy Of YouTube Videos (And How You Can Develop Original Content That Works)

Tubefilter--Here's a comprehensive Taxonomy of YouTube Videos that can help you learn why certain channels succeed, why others fail, and how you can build your own.
February 12, 2019 Go to Tubefilter