newsroom: Navigating a New World of PR: Agency Perspectives | Michael Grover

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newsroom: Navigating a New World of PR: Agency Perspectives

PR has been significantly disrupted -- and in some ways, forever changed for agencies.

July 03, 2020 Go to newsroom

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June 30, 2020

8 Marketing Lessons Learned From Taking Events Online

PCMA--Virtual events require a different marketing approach than live events. Here's what the last four months have taught the industry.
Go to PCMA

June 24, 2020

Are You Telling Yourself These B2B Content Marketing Lies?

Business 2 Community--Did you know 55% of B2B businesses don’t even know what content marketing success or effectiveness looks like? Without the…
Go to Business 2 Community

June 13, 2020

Google Tells Book Publishers How to Win at Search.

Future Of Publishing--Amazon search vs Google search. It’s dead simple: create high quality content on your website.
Go to Future Of Publishing

June 12, 2020

The pandemic's most powerful lesson for marketers? Just be human.

adage--As the pandemic changes our lives, smart marketers are revamping their processes and innovating with intention to put human connections first.
Go to adage

Read the SEO Manifesto
Learn how you can improve your site by focusing on well-written content and the basics.
June 12, 2020

7 Steps for creating a B2B Digital Marketing Plan [infographic]

Smart Insights--Don't get left behind with your Digital Marketing Strategy, follow these 7 Steps to Brilliant B2B Marketing!
Go to Smart Insights

June 12, 2020

Supercharge your workflow - 5 pro tips for Mac marketers

The Marketing Project--Since we’ve all got so many competing demands on our time right now, I thought I’d share a few of my time-saving tips for Mac users.
Go to The Marketing Project

June 10, 2020

Reflections on agile marketing by leading practitioners and analysts

Chief Marketing Technologist--To tap into this vast array of experiences with agile in marketing, Andrea Fryrear reached out to a whole slew of agile thought leaders and practitioners to get their take on the results from this year’s State of Agile Marketing Report.
Go to Chief Marketing Technolog...

June 04, 2020

Virtual Roundtable: B2B Marketing Leaders in Lockdown

Hot Topics--Oracle's Rachel Fairley hosts a roundtable discussion with B2B marketing leaders from Tata Consultancy Services, Truata, Shure and Localz. 30 minutes.
Go to Hot Topics

June 01, 2020

Improve Sales Enablement With a B2B Content Strategy

Business 2 Community--81% of businesses report that their content marketing is important but only 46% of enterprise-level organizations have a documented content marketing strategy.
Go to Business 2 Community

The SEO Report That Gives Answers
Get a back to basics review of up to 10 URLs in an informative, actionable report. Starts at $799
May 29, 2020

Tips for Incentivizing Real-Time Viewership of Live Streaming Events.

Linkedin--With the recent growth of live streams, many brands are already shifting their content strategies to include live stream activations in some capacity. But with more content creators opting to produce live content, how can brands e
Go to Linkedin

May 29, 2020

The Great Content Debate: Quality vs. Quantity.

Marketing Insider Group--The bottom line is that quality vs quantity is a false choice. You can have your cake and eat it too! You don’t have to chose between the 2. You can create more AND better content!
Go to Marketing Insider Group

May 26, 2020

3 Keys to Defining Your Digital Brand Voice.

Digital Branding Institute--Follow these 3 key steps to define your digital brand voice that will leave a lasting impression on your audience where you incite know, like, and trust.
Go to Digital Branding Institut...

May 22, 2020

Marketers Value Content But Aren't Using Tech To Manage It

AList--Seventy-two percent of marketers view content as a core business strategy Just 23 percent say they’re extremely or very successful with strategically managing content across their business.
Go to AList

May 20, 2020

9 Best Places to Get Free Music for Your Podcast

buzzsprout--Adding high-quality music to your podcast will help to give it a more polished feel. But the world of music licensing can be tricky to navigate. Here are 9 sites where you can get podcast music for free!
Go to buzzsprout

Read the SEO Manifesto
Learn how you can improve your site by focusing on well-written content and the basics.
May 20, 2020

What If Your Email Metrics Are Off: Who's Really Clicking on Your Emails?

MarketingProfs--Do your email metrics seem impossible? Marketers are calling bull on their email performance stats because of clicks that originate from bots. Here's one way to trap and stop the bot clicks.
Go to MarketingProfs

May 18, 2020

UX KPIs To Track for Your Business to Ensure Success

Nimble Blog--So you have a website now. Good. But how do you find out if your user experience is up to par? Track these performance indicators to find out.
Go to Nimble Blog

May 14, 2020

How the biggest consumer apps got their first 1,000 users.

Lennyrachitsky Site--Here are first-hand accounts of how essentially every major consumer app acquired their earliest users.
Go to Lennyrachitsky Site

May 13, 2020

Why Influencers and Creators Might Save Media (By Destroying It First)’s becoming clear that influencers and creators are the media companies of the future, and not the old content-plus-ads media companies that continue to struggle.
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May 11, 2020

7 Organization Tips for SEOs

Siege Media--Organizing your workweek in a fast-paced role isn’t an easy task. Tidy up and organize your daily schedule with these seven organization tips for SEOs.
Go to Siege Media

The SEO Report That Gives Answers
Get a back to basics review of up to 10 URLs in an informative, actionable report. Starts at $799
May 08, 2020

How to Develop a Lead Nurturing Strategy That Boosts Sales & Advocacy

Market Veep Blog--Learn how to nurture leads through email, social media, and retargeting ads with a high-value, personalized lead nurturing strategy.
Go to Market Veep Blog

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