Michael Grover > Blog > Marketing

I curate articles that interest me. They might interest you, too.

The Real Difference Between Creators and Influencers

The Atlantic--It’s not a gender thing.
June 04, 2019 Go to The Atlantic




More in Marketing...

The Sense Making Seller

Gartner--Sense Making sellers close high-quality deals by employing sales techniques that build customer confidence in information and reduce skepticism in the seller.
September 17, 2019 Go to Gartner

Guide to Native Advertising

Columbia Journalism Review--The news industry is full of ideas when it comes to experimenting with new storytelling formats and techniques—podcasts, virtual reality, Instagram posts. The list is long, but storytelling across...
September 17, 2019 Go to Columbia Journalism Revie...

B2B Marketing Spotlight: Ann Handley on Being a 'Badaxe' Marketer-

Online Marketing Blog - TopRank®--Twelve years ago I had the good fortune to connect with Ann Handley, Chief Content Officer at MarketingProfs and she’s been a positive influence to me on
September 12, 2019 Go to Online Marketing Blog - T...

You Can Now Use 375,000 Images from the Met Museum for Free

My Modern Met--The Metropolitan Museum of Art Open Access plan makes 375,000 of its works in the public domain, available for commercial and noncommercial use.
August 20, 2019 Go to My Modern Met

Read the SEO Manifesto
Learn how you can improve your site by focusing on well-written content and the basics.

How Conan O'Brien and Other Top Hosts Are Tapping Into the Podcast Revolution

Variety--Conan O’Brien never planned on becoming the darling of the podcasting world. “It’s not the natural career step,” he says. “I have a talk show, and it felt like maybe you do the podcast in ord…
August 20, 2019 Go to Variety

LinkedIn Etiquette: The Fine Line Between Connecting and Spamming

channelmavenconsulting--LinkedIn is a fantastic tool for engaging with your channel partners and prospects, but it should never be used for spamming. Here are some things you should avoid doing when connecting on LinkedIn.
August 15, 2019 Go to channelmavenconsulting

Advanced Techniques to Increase Engagement on Sina Weibo Marketing

Neal Schaffer - Social Media Marketing Speaker, Consultant & Influencer--Are you using Sina Weibo marketing for your business in China? Learn the tips and tricks to geting more engagement on this platform
August 15, 2019 Go to Neal Schaffer - Social Me...

100+ Google Sheets Templates & Automation Tools for Marketers

Sheets for Marketers--A curated directory of the best Google Sheets templates to help automate boring marketing tasks and get your hands on useful data quicker.
July 22, 2019 Go to Sheets for Marketers

The Death Of Influencer Marketing As We Knew It

Forbes--Understanding the difference between influencers and content creators can help you determine whether you're spending money on people that actually have true influence and can make a meaningful impact on your marketing campaigns.
July 22, 2019 Go to Forbes

The SEO Report That Gives Answers
Get a back to basics review of up to 10 URLs in an informative, actionable report. Starts at $799

Anatomy of a Shareable Blog Post - MeetEdgar

MeetEdgar--You need more than a great blog these days! You need to create a shareable blog! Follow these 8 tips for a shareable blog post!
July 21, 2019 Go to MeetEdgar

Influencers are losing their influence

I-d--A new study found fewer people are engaging with influencer posts.
July 11, 2019 Go to I-d

Get More Content Noticed, Stop the Bad Metadata

Content Marketing Institute--Get more of your B2B content found in internal and external searches. Craft a metadata strategy. Learn the what, why, and how – Content Marketing Institute
July 10, 2019 Go to Content Marketing Institu...

LinkedIn Tweaks Its Algorithms to Skew Feeds to User Interests

ecommercetimes--LinkedIn has disclosed algorithm changes designed to favor conversations catering to niche professional interests. The criteria for posts showing up in members' feeds can be summed up as "people you know, talking about things you care about," said LinkedIn Senior Director of Product Management Pete Davies. LinkedIn tested 100 variations of its feed models through online AB testing last year.
July 09, 2019 Go to ecommercetimes

24 Useful Tools and Apps for Marketers

Social Media Marketing | Social Media Examiner--Find 24 useful mobile apps and desktop tools for marketers from the Social Media Marketing podcast's Discovery of the Week.
July 03, 2019 Go to Social Media Marketing | ...

Read the SEO Manifesto
Learn how you can improve your site by focusing on well-written content and the basics.

New Report Looks at Best Times to Post on the Major Social Platforms in 2019

Social Media Today--Sprout Social has updated its best times to post on social media overview, highlighting the most engaging times for 2019.
June 29, 2019 Go to Social Media Today

Over 16,000 sound effects from the BBC archive are now available for free

The Vinyl Factory--The BBC has opened up its vast sound archive to the public. You can freely download over 16,000 sound effects in WAV format for “personal, educational or research purposes”.
June 28, 2019 Go to The Vinyl Factory

The Business of Influence - Formulas for Success from Top B2B Brands

TopRank® Marketing--With 50% of B2B marketers claiming the production of content on a consistent basis a top challenge, many business marketers are seeking to expand their universe of content collaborators. Influencer Marketing has fast become one of the solutions towards a more democratized approach to content creation for marketing. In this ebook, you will find industry…
June 21, 2019 Go to TopRank® Marketing

2100+ Guest Posting Sites Where You Can Publish Your Content

Shane Barker--Getting higher rankings on Google is a priority for most webmasters. One of the main ranking factors on Google is links. With guest blogging, you can secure high quality backlinks and gets better rankings. Guest blogging allows you to reach a broader audience by tapping into the audiences of the websites where your articles are published.
June 18, 2019 Go to Shane Barker

The 13 Unique Benefits of Content Marketing [2019 Edition] | Junto

Junto--13 bulletproof reasons that your team needs to start investing in content marketing. Read about the primary benefits of content marketing.
June 06, 2019 Go to Junto

The SEO Report That Gives Answers
Get a back to basics review of up to 10 URLs in an informative, actionable report. Starts at $799

10 steps to ABM success (hint: it's not complicated) - Marketing Land

Marketing Land--Get started with ABM in phases: launch a pilot then optimize your target account list before pushing your entire marketing team on the ABM machine.
June 06, 2019 Go to Marketing Land