b ' Just north of 20 years ago, a book about how the internet impacts marketing was written. “T' Modern Marketing is All About Conversations : Michael Grover

Modern Marketing is All About Conversations

Written for PFL.com

Posted by Michael Grover on Jul 26, 2022
Article Excerpt...
Just north of 20 years ago, a book about how the internet impacts marketing was written. “The Cluetrain Manifesto,” by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger, was centered on one big idea: “Markets are conversations.” By arguing that “markets are conversations,” The Cluetrain Manifesto was pointing at a fundamental change that the internet—which was just becoming a commercial force at the time—wrought on the way companies communicated with their markets.

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Freelance B2B writer, marketer, and product creator. Experience writing engaging, long and short form content for technology, marketing, and environmental markets. Self-motivated, analytical, technical, creative problem solver. Award-winning and bilingual (English & Spanish).

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