Michael Grover > Blog > SEO

Articles of interest.

Desktop, Mobile, or Voice? (D) All of the Above

Moz--People aren't siloed to a single device — your optimization strategy shouldn't be, either. In this Whiteboard Friday, Dr. Pete soothes our fears about a multi-platform world and highlights the necessity of optimizing for a ​journey​ rather than a touchpoint.
July 21, 2018 Go to Moz

5 Ways to Rank High in Google Search Results

Publishing Executive--Everyone wants their website on the first page of Google search results pages (SERPs). Since 95% of all clicks are made on the first page, it makes sense.
July 14, 2018 Go to Publishing Executive

How Google Search Works | Crawling & Indexing

google--Discover which software Google uses to gather and organize the information that exists on the Internet’s trillions of web pages.
March 15, 2018 Go to google

Google Organic CTR History

advancedwebranking--This free tool helps you track the evolution of Google click-through rates for organic listings.
February 16, 2018 Go to advancedwebranking

Why Google AdWords' Keyword Volume Numbers Are Wildly Unreliable - Whiteboard Friday

Moz--Broad and unusable volume ranges, misalignment with other Google tools, and conflating similar yet distinct keywords — these are just a few of the serious issues that make relying on AdWords search volume data alone so dangerous. In this edition of Whiteboard Friday, we discuss those issues and offer a few alternatives for more accurate volume data.
January 12, 2018 Go to Moz

How Google Classifies Webpages as 'Low Quality'

--With Google quality updates seemingly occurring on a monthly basis and since the Fred event of March 2017, website quality issues have begun to take center stage.
September 28, 2017 Go to article

Is CTR A Ranking Factor In Organic Results?

Search Engine Land--Contributor Bartosz Góralewicz shares the results of an experiment he conducted that suggests click-through rate (CTR) from search is not a ranking factor.
September 28, 2017 Go to Search Engine Land

How to do advanced page-level keyword research

Search Engine Land--Wondering where your best SEO opportunities lie? Columnist Andrew Dennis outlines his process for discovering content ideas based on keyword research and competitor analysis.
August 02, 2017 Go to Search Engine Land

I've Optimized My Site, But I'm Still Not Ranking-Help! - Next Level

Moz--When all your hard work seems to be going nowhere, there might be a reason. Jo Cameron walks you through a list of things to check and accomplish to make sure your site can start ranking ASAP.
July 30, 2017 Go to Moz

7 Common Hreflang Mistakes (and How to Fix Them) + Bonus Tip

SEMrush Blog--It is surprising how often I hear about international SEO discussed without any mention of “hreflang.” If anything, because hreflang is such a tricky subject, it should be discussed more often in conjunction with helping SEO specialists understand ho...
July 19, 2017 Go to SEMrush Blog