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Articles of interest.

A Radical Redefinition Of Editorial Content Is Taking Hold In B2B Media

Forbes--B2B content used to be about providing information. Now it's about providing tools to users and driving measurable actions among buyers and sellers.
November 16, 2018 Go to Forbes

YouTube TV paying $35.72 per subscriber in programming for $35-a-month service, analyst says

fiercevideo--The fact that a video giant like YouTube has entered the pay-TV market with a loss-leader product is, of course, of significant concern to cable companies and other linear pay-TV operators.
November 14, 2018 Go to fiercevideo

Need to Communicate with Employees? Steal These Techniques from Smart Retailers

Inc.com--Gift with purchase? One day only? By understanding the psychology behind these methods, you can attract employees' attention.
November 12, 2018 Go to Inc.com

How Can Brands Find And Keep Trusted Influencers?

Social Media Week--Lia Haberman of LIVESTRONG.COM took the stage at SMWLA to explain how her company creates lasting partnerships with influencers.
November 11, 2018 Go to Social Media Week

B2B Influencer Marketing Interview: Martin Jones, Cox Communications

Online Marketing Blog - TopRank®--I've known Martin Jones casually through marketing conferences for several years. Martin occupies that unique position of being someone who manages
November 09, 2018 Go to Online Marketing Blog - TopRank®

5 Ways to Help You Boost Your Conversions on Instagram

Entrepreneur--Some 74 percent of millennial Instagram users have made a purchase on the platform. If you're not thinking about conversions for those users, you should be.
November 09, 2018 Go to Entrepreneur

Chinese news agency adds AI anchors to its broadcast team

Engadget--The AI anchors are modeled after human reporters and their speech is synthesized using deep learning techniques.
November 08, 2018 Go to Engadget

YouTube's Recommendation Algorithm Suggests Increasingly Longer Videos, Study Finds

Tubefilter--A new study from Pew Research Center took an in-depth look at YouTube’s polarizing recommendation algorithm and found that the more they watch, the more users are nudged toward progressively longer and increasingly popular videos. Only 5% of videos recommended to researchers had less than 50,000 views at the time they were recommended, while 64% of recommendations had more than 1 million views. T
November 08, 2018 Go to Tubefilter