Marketing Articles You May Have Missed Newsletter

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What is the Brilliant People Index? Like all of us, I stand on the shoulders of giants. I am lucky enough to be connected with a lot of brilliant people online and I pay attention to the articles they share.

When an article they've shared is included in the weekly Marketing Articles You May Have Missed newsletter—whether it's of their own writing or a reference to an article they drew my attention to—I have the audacity to add them to the Brilliant People Index.

This Issue
Issue Number: 24-2020
Summaries: 6 articles
Sent: June 17, 2020

Issue 24-2020 with articles written or shared by
Andrea Fryrear Daisy Quaker Dave Chaffey

Daisy Quaker, Digital content marketer for startups, small biz & brands, wrote this:

5 Steps to Create Empathetic Content Right Now

Content Marketing Institute
Jun 12, 2020
Social Media

What’s the secret to that in-touch content? Empathy. Learn how to create it and get inspired by four brands doing it – Content Marketing Institute

Google Tells Book Publishers How to Win at Search.

Future Of Publishing
Jun 13, 2020

Amazon search vs Google search. It’s dead simple: create high quality content on your website.

The pandemic's most powerful lesson for marketers? Just be human.

Jun 12, 2020

As the pandemic changes our lives, smart marketers are revamping their processes and innovating with intention to put human connections first.

Dave Chaffey, Co-founder Smart Insights, wrote this:

7 Steps for creating a B2B Digital Marketing Plan [infographic]

Smart Insights
Jun 12, 2020

Don't get left behind with your Digital Marketing Strategy, follow these 7 Steps to Brilliant B2B Marketing!

Supercharge your workflow - 5 pro tips for Mac marketers

The Marketing Project
Jun 12, 2020

Since we’ve all got so many competing demands on our time right now, I thought I’d share a few of my time-saving tips for Mac users.

Andrea Fryrear, Agile marketing coach, wrote this:

Reflections on agile marketing by leading practitioners and analysts

Chief Marketing Technologist
Jun 10, 2020

To tap into this vast array of experiences with agile in marketing, Andrea Fryrear reached out to a whole slew of agile thought leaders and practitioners to get their take on the results from this yea...

copyright 2020 Michael Grover