Marketing Article Summaries Newsletter

Subscribe today to start receiving a weekly email with quick summaries of ~10 marketing and SEO-oriented articles you might have missed, delivered Saturdays.


I'll never share your email with anyone else.

What is the Brilliant People Index? Like all of us, I stand on the shoulders of giants. I am lucky enough to be connected with a lot of brilliant people online and I pay attention to the articles they share.

When an article they've shared is included in the weekly Marketing Article Summaries newsletter—whether it's of their own writing or a reference to an article they drew my attention to—I have the audacity to add them to the Brilliant People Index.

This Issue
Issue Number: 7-2020
Summaries: 10 articles
Sent: February 15, 2020



Tevi Lawson, B2B Video Content Strategist, had this to say:

Video Marketing: How to Establish a Pre-Production Checklist

Business 2 Community
Feb 14, 2020
Marketing and SEO

Measure twice, cut once. Here's what you need to know to be prepared to get started with doing your own videos.


Julia Alexander, Reporter at The Verge, wrote this:

YouTube is the frontrunner in the mobile streaming wars, and it's not even close.

The Verge
Feb 14, 2020
Film Video TV

YouTube is the number one player in mobile video streaming.


Suzy Strutner, Managing Editor at Grow Wire, tacked this on my newsfeed:

8 Time Management Strategies That Could Change the Way You Work

Grow Wire
Feb 13, 2020
Business

Eight time-management strategies to help you become more productive in your business and personal life.


Subscribe today.
Marketing Article Summaries is a weekly email newsletter that contains summaries of selected marketing-oriented articles you may have missed. Delivered Saturdays.

Benjamin Mangold, Digital Marketing, Analytics, and Optimization Expert, wrote this:

Google Tag Manager Button Click Tracking Guide

Loves Data
Feb 13, 2020
Analytics

A how-to, step-by-step guide to adding event tracking automatically through Google Tag Manager.


David Quigley, Marketing and Business Development Executive, found and shared this:

Why Hyper-Personalization Should Be A Part Of Every Modern Marketing Strategy

JacobsClevenger Blog
Feb 12, 2020
Marketing and SEO

McDonald’s recently acquired an AI-driven personalization software vendor and plans to integrate the new technology into their drive-thru experience, mobile app and in-store kiosks.


Mark Williams-Cook, Director at Candour, organizer of SearchNorwich, wrote this:

How fast does a page get fully indexed: An SEO indexing experiment.

Mark Williams-Cook Blog
Feb 11, 2020
Marketing and SEO

A fascinating experiment which measures how quickly a page goes from first encounter with Googlebot to being fully available. Spoiler: 24 days for javascript elements.


Subscribe today.
Marketing Article Summaries is a weekly email newsletter that contains summaries of selected marketing-oriented articles you may have missed. Delivered Saturdays.

Jim Punzenberger, IT Channel LinkedIn Lead Generation Expert | CEO, posted this:

5 Tips For Creating An Ultra Responsive Prospect List.

Linkedin
Feb 10, 2020
Marketing and SEO

It looks like creating a substantive connection is the key.


Kira Mondrus, Strategic Marketing Executive with Global Demand Generation, made this available:

Podcast: The Benefits of Perpetual Demand Generation

Gaggleamp Blog
Feb 10, 2020
Marketing and SEO

What is perpetual demand generation and how can it fundamentally change the way you look at your marketing efforts.


Tim Soulo, CMO and Product advisor at Ahrefs.com, wrote this:

90.63% of Content Gets No Traffic From Google.

SEO Blog by Ahrefs
Feb 10, 2020
Marketing and SEO

An additional 5% get fewer than 10 visits from Google per month. (Sample of 2 million random pages.) There are four characteristics common to the pages that do get traffic from Google.


Jared Easley, Co-Founder / Co-Organizer of Podcast Movement | Author | Podcaster, brought this to my attention:

Is Podcasting Radio's Next Revenue Star?

Radio Ink
Feb 09, 2020
Marketing and SEO

Agencies and brands give poor marks on the current station of podcast measurement.


Subscribe today.
Marketing Article Summaries is a weekly email newsletter that contains summaries of selected marketing-oriented articles you may have missed. Delivered Saturdays.


copyright 2020 Michael Grover