Marketing Articles You May Have Missed Newsletter

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What is the Brilliant People Index? Like all of us, I stand on the shoulders of giants. I am lucky enough to be connected with a lot of brilliant people online and I pay attention to the articles they share.

When an article they've shared is included in the weekly Marketing Article Summaries newsletter—whether it's of their own writing or a reference to an article they drew my attention to—I have the audacity to add them to the Brilliant People Index.

This Issue
Issue Number: 14-2020
Summaries: 13 articles
Sent: April 04, 2020

Sara Shuman, Digital Creative Director, wrote this:

Video Conference Survival Hacks - from backgrounds to lighting tips to bingo!

Sara Shuman
Apr 03, 2020

Sara Shuman provides video conference tips and tricks for this era of “the new normal."

Matthew Zajechowski, Content Marketing Promotions Specialist, made this available:

Portrait of an Industry: Marketing Agencies in 2020

Digital Third Coast
Apr 03, 2020
Marketing and SEO

An analysis of 6,000 US agencies yieds a report providing a profile of a the agency world. Avg number of employees (77% have 10 to 49), hourly rate (60% charge $100 to $149). Of particular interest mi...

How to stop hackers from 'zoom bombing' your Zoom video chats

Apr 03, 2020

A wave of disturbing and dangerous attacks have disrupted chats on the popular video app. Here's how to protect your Zoom meetings.

7 signs you have a bot problem

Apr 03, 2020
Marketing and SEO

Bots make up half of internet traffic, and malicious bots can cause costly damage when they overrun your site. Learn how to spot a bot problem quickly.

Andy Crestodina, Chief Marketing Officer and Co-Founder, Orbit Media Studios, wrote this:

The Coronavirus Impact on Marketing Agencies: 122 Agency Executives Report

Orbit Media Studios
Apr 02, 2020
Marketing and SEO

This report is a snapshot in time amid a fast changing social and economic picture.

Tim Moran, Consulting Editor in Chief, tacked this on my newsfeed:

Business Intelligence Spreadsheet Dashboard Free for One Year

Apr 01, 2020

Now might be a good time to check out some advanced analytics tools. One such company, Grow, is offering a free one-year trial.

John Taranto, Executive Strategic Sales Director, spotted this before me:

B2B Marketers Say Personalization is Harder for Them Than for B2C. Are They Right?

Marketing Charts
Apr 01, 2020
Marketing and SEO

Personalization remains a strategy that most B2B marketers are interested in pursuing this year. But a new survey of more than 200 B2B sales and marketing professionals reveals that more than half (54...

8 Tips To Make Working From Home Work For You
Apr 01, 2020

Millions of people are trying to work from home because of the coronavirus. Life Kit wants to help WFH work for you, especially if you're doing so for the first time.

How One Badass Reddit Post Produced 170 New Customers in under 3 Hours

Mar 31, 2020
Marketing and SEO

There are two big questions startups and freelancers struggle with in their infancy: #1 - Where do I start? #2 - Where do I find clients?

Celina Guerrero, Helping service business entrepreneurs streamline sales planning and process, wrote this:

5 Content Topics to Advance Your Sale.

Tessellate Partners
Mar 31, 2020
Marketing and SEO

What is the purpose of content if not to change or validate the mind of the reader, to share new information, to move the needle? Here are 5 Content Topics to Advance Your Sale.

Matthew Pullen, Life Sciences & Scientific Global Client Development, made me aware of this article:

Just 8% of consumers think brands should stop advertising due to the coronavirus outbreak.

Marketing Week
Mar 31, 2020
Marketing and SEO

Consumers believe staff welfare should be a company’s first priority, while brands also have a role to play in supporting governments and wider society through the crisis.

Michael Brenner, Keynote Speaker on Storytelling, Marketing, and Leadership, wrote this:

Rise of Remote Work and Virtual Desktop Technology

The Forecast By Nutanix
Mar 30, 2020

Behind every employee who works from home – or anywhere, really – is a skilled and dynamic IT team that must constantly change how they serve employees. And if they implement remote work incorrectly,...

Brian X. Chen, Consumer Technology Writer, wrote this:

The do's and don'ts of online video meetings.

The Seattle Times
Mar 29, 2020

From setting a clear agenda to testing your tech setup, here’s how to make video calls more tolerable for you and your colleagues.

copyright 2020 Michael Grover