Marketing Articles You May Have Missed Newsletter

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What is the Brilliant People Index? Like all of us, I stand on the shoulders of giants. I am lucky enough to be connected with a lot of brilliant people online and I pay attention to the articles they share.

When an article they've shared is included in the weekly Marketing Articles You May Have Missed newsletter—whether it's of their own writing or a reference to an article they drew my attention to—I have the audacity to add them to the Brilliant People Index.

This Issue
Issue Number: 1-2020
Summaries: 16 articles
Sent: January 04, 2020

Kim Kohatsu, Founder of Charles Ave Marketing and Content marketer , posted this:

The 3 Most Costly Google Ads Pitfalls and How to Avoid Them.

Jan 03, 2020

Google Ads (previously Google AdWords) is one of the most effective ways to advertise your business. However, the Google Ads platform is also one of the easies...

Laurianne McLaughlin, Content Director, The Enterprisers Project, at Red Hat software, promulgated this:

8 powerful phrases of emotionally intelligent leaders

Jan 03, 2020

Practice emotional intelligence by incorporating these simple, powerful phrases into your leadership vocabulary.

Tom Stein, Chairman & Chief Client Officer, Stein IAS, made me aware of this article:

What does B2B marketing have in store in 2020?

The Drum
Jan 03, 2020

What cuts across are a few key uber predications. One is that there is real energy and passion to expand the boundaries and bravery of B2B creativity.

Robert Kennedy, Data & Audience Marketing Solutions, nailed this to the door of the Wittenberg Castle church:

Better data vs. big data: The importance of taking a lean data approach.

MarTech Today
Jan 03, 2020

According to a recent CMO survey, reliance on marketing analytics to make decisions has increased from 30% to 42% in the past five years

Cynthia Gregory, Author, Executive Coach, Speaker, Nonprofit Consultant, found and shared this:

The 10 Morning Rituals Of Successful Entrepreneurs

Jan 01, 2020

How you start your day can have an incredible impact on how the rest of it goes. How much energy you have, how efficient and productive you are, if you achieve the right things, and how much you enjoy...

Matt Gielen, YouTube Growth Strategist & Founder at Little Monster Media Co, disseminated the following:

Cracking The YouTube Algorithm In 2020.

Jan 01, 2020

The YouTube algorithm is in constant flux, but structurally it’s remained very consistent since the switch from ‘Views’ to ‘Watch Time.’ 

Jennifer Yeko, Recruiter, Ninja Recruiting; Publicist, tacked this on my newsfeed:

Streaming now accounts for 80 percent of the US music market

Jan 01, 2020

The likes of Spotify and Apple Music have reshaped how we listen to music over the last decade.

Chris Brogan, Business and Marketing Advisor, New York Times Bestselling Author, made this available:

My 3 Words for 2020.

Chris Brogan Media: StoryLeader
Jan 01, 2020

Happy 2020! Since 2006, I’ve been recommending that people choose 3 words to guide their actions and choices over the year to come. With over 13 years of experience and more to come, I want to share w...

Linda Pophal, Content marketer with expertise in HR, healthcare, tech and business management, shared this:

5 Affordable Ways to Use Video on LinkedIn.
Jan 01, 2020

Using video on LinkedIn is a great way to grow your brand. Here are five strategies you can use that won't break the bank.

Houston Golden, Personal Brand & Business Growth | CEO at BAMF, spotted this before me:

How to Create a Successful YouTube Channel

Influencer Marketing Hub
Jan 01, 2020

Want to start a new YouTube channel but have no idea how? This post has all that you need to know to create and run a successful YouTube channel right now.

Sara Shuman, Digital Creative Director, brought this to my attention:

5 digital disruptive trends in 2020 we are keeping an eye on.

Sara Shuman
Dec 31, 2019

If you don’t like change, you’re in the wrong business. Digital Design innovations are changing rapidly and it’s important to keep an eye on what’s just a passing trend or actually becomes tomorrow’s ...

Scott Brinker, Editor at and Program Chair of MarTech, linked me to this.:

Is martech headed for its 'dot-com moment' in 2020?

Chief Marketing Technologist
Dec 30, 2019

Tom Wentworth, a pioneering engineer-turned-CMO in the marketing technology space commented: 'Martech is about to face its 'dot-com' moment.

Niel Robertson, Co-Founder and CEO of, posted this:

Social Media Etiquette

Dec 29, 2019

Exploring the Code of Courtesy in the Age of Social Media

Christine Perkett, CEO | Brand Strategy & Marketing Professor | Writer | Speaker | Leadership & Personal Branding Coach | Interim CMO | PR, promulgated this:

13 Predictions for Content Marketing In 2020.

Social Animal
Dec 29, 2019

Content marketing is always evolving, so what's next in 2020? Here are 13 content marketing trends that could make or break your business

Julia McCoy, Author, Content Hacker, CEO, Content Marketer, and Entrepreneur, made me aware of this article:

How to Robot-Proof Your Job as a Content Creator

Content Marketing Institute
Dec 29, 2019

Though AI-created content pieces are published yearly in the billions, human content creators are needed more than ever – Content Marketing Institute

Jared Easley, Co-Founder / Co-Organizer of Podcast Movement | Author | Podcaster, nailed this to the door of the Wittenberg Castle church:

Big Companies Who've Had Podcasting Success

The Podcast Host
Dec 28, 2019

What makes a brand podcast great? Take a look at some examples and learn what you can use to make a great podcast for your brand.

copyright 2021 Michael Grover