When an article they've shared is included in the weekly Marketing Articles You May Have Missed newsletter—whether it's of their own writing or a reference to an article they drew my attention to—I have the audacity to add them to the Brilliant People Index. Close
This Issue
Issue Number:
10-2020Summaries:
7 articlesSent:
March 08, 2020
Adam Kleinberg Andy Crestodina Bara Marconova Bret Smith Scott Vaughn Sue Campbell Trevor Anderson
What is Thought Leadership Marketing?
What is thought leadership? Here's our research-based answers after asking 481 marketers about thought leadership. |
4 Problems With Most Book Marketing Advice
Here are 4 tips for book marketing that a book marketer says are missing from most advice. |
The dirty, hidden truth about fast, cheap, and good: Pick Three
An overview of the technological and process levers marketers have at their disposal to deliver on all three: fast, cheap, and good. |
Fixing the B2B sales-marketing divide to hit pipeline and revenue targets
It’s time to integrate (not align) sales-marketing efforts to educate, inspire and generate relationships and revenue in a unified effort. |
Use Data to Drive the Creation of Your Marketing Creative
A how-to guide to baking data into your marketing from the beginning. |
Split Decision - What to Consider When Conducting an A/B Test
A good quality A/B test deserves as much consideration as the content, design, segmentation or any other aspect of your campaign. Draw up a solid plan and set out with a real purpose. |
48 Awesome People to Follow During #SMMW20
A list of influential people at Social Media Marketing World 2020. |
