Marketing Articles You May Have Missed Newsletter

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What is the Brilliant People Index? Like all of us, I stand on the shoulders of giants. I am lucky enough to be connected with a lot of brilliant people online and I pay attention to the articles they share.

When an article they've shared is included in the weekly Marketing Articles You May Have Missed newsletter—whether it's of their own writing or a reference to an article they drew my attention to—I have the audacity to add them to the Brilliant People Index.

This Issue
Issue Number: 10-2020
Summaries: 7 articles
Sent: March 08, 2020



Andy Crestodina, Chief Marketing Officer and Co-Founder, Orbit Media Studios, wrote this:

What is Thought Leadership Marketing?

Orbit Media Studios
Mar 06, 2020
Marketing

What is thought leadership? Here's our research-based answers after asking 481 marketers about thought leadership.


Sue Campbell, Book Marketer, wrote this:

4 Problems With Most Book Marketing Advice

Pages & Platforms
Mar 06, 2020
Marketing

Here are 4 tips for book marketing that a book marketer says are missing from most advice.


Adam Kleinberg, CEO/co-founder at Traction, wrote this:

The dirty, hidden truth about fast, cheap, and good: Pick Three

adage
Mar 05, 2020
Marketing

An overview of the technological and process levers marketers have at their disposal to deliver on all three: fast, cheap, and good.



Scott Vaughn, Marketing Leader and Growth Executive, wrote this:

Fixing the B2B sales-marketing divide to hit pipeline and revenue targets

MarTech Today
Mar 05, 2020
Marketing

It’s time to integrate (not align) sales-marketing efforts to educate, inspire and generate relationships and revenue in a unified effort.


Trevor Anderson, Founder & CEO at Anderson Collaborative, wrote this:

Use Data to Drive the Creation of Your Marketing Creative

upcity
Mar 04, 2020
Analytics

A how-to guide to baking data into your marketing from the beginning.


Bret Smith, B2B Lead Gen Expert, spotted this before me:

Split Decision - What to Consider When Conducting an A/B Test

Business 2 Community
Mar 04, 2020
Marketing

A good quality A/B test deserves as much consideration as the content, design, segmentation or any other aspect of your campaign. Draw up a solid plan and set out with a real purpose.



Bara Marconova, Digital Marketing at Nimble, wrote this:

48 Awesome People to Follow During #SMMW20

Nimble Blog
Mar 02, 2020
Marketing

A list of influential people at Social Media Marketing World 2020.




copyright 2020 Michael Grover