Marketing Articles You May Have Missed Newsletter

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What is the Brilliant People Index? Like all of us, I stand on the shoulders of giants. I am lucky enough to be connected with a lot of brilliant people online and I pay attention to the articles they share.

When an article they've shared is included in the weekly Marketing Articles You May Have Missed newsletter—whether it's of their own writing or a reference to an article they drew my attention to—I have the audacity to add them to the Brilliant People Index.

This Issue
Issue Number: 11-2020
Summaries: 7 articles
Sent: March 14, 2020

Issue 11-2020 with articles written or shared by
Andy Crestodina Anne Ackroyd Jessica Malnik Lorna Garey Maureen Maher Neil Eneix

Andy Crestodina, Chief Marketing Officer and Co-Founder, Orbit Media Studios, wrote this:

The 3 Least Useful Metrics in Analytics and What to Check Instead.

American Marketing Association
Mar 11, 2020

Hundreds of analytics reports are at our disposal, but how many of them are actually worth our time? These are the most essential metrics to view.

Do Paid Links Help Sites Rank? No, says Google's John Mueller.

Search Engine Journal
Mar 11, 2020

John Mueller insists that "pretty much always" the paid links he looked at were not the reason the site was ranking.

Maureen Maher, Collaborative Leader & Partner, brought this to my attention:

Why narrative design will replace product positioning in 2020.

Product Marketing Alliance
Mar 11, 2020

Instead of trying to compete in a crowded category, use something called Narrative Design to create your own category.

Lorna Garey, Executive Editor, Brainyard, wrote this:

The Guide to Getting Brand Awareness, No Matter Your Startup's Size

Grow Wire
Mar 10, 2020

A quick-start guide to building brand awareness, laying out different strategies based on you budget size and existing brand footprint.

Anne Ackroyd, Public Affairs & Media Relations, Arizona Game and Fish Department, wrote this:

How Employees Can Improve Organic Reach and Engagement

Social Media Examiner
Mar 10, 2020

Discover how to identify and work with in-house influencers to improve organic reach and engagement for your social media content.

Neil Eneix, Top 100 SMM Influencer, wrote this:

7 Easy Habits to Scale Lead Generation Through Blogging

SEO Company Fannit
Mar 10, 2020

1. Pick Your Audience, 2. Know Your Audience, 3. Pick a Goal, 4. Create An Opt-In Form, 5. “Bribe” Your Readers, 6. Highlight Your Best Work, 7. Analyze Your Results and Adapt as Needed.

Jessica Malnik, Content Strategist and Copywriter, wrote this:

21 Practical Tips for Building Better Business Dashboards.

Mar 09, 2020

How do you create a business dashboard that's meaningful and immediately accessible to anyone who views it? Here, dozens of marketing pros share their tips.

copyright 2021 Michael Grover