When an article they've shared is included in the weekly Marketing Articles You May Have Missed newsletter—whether it's of their own writing or a reference to an article they drew my attention to—I have the audacity to add them to the Brilliant People Index. Close
This Issue
Issue Number:
11-2020Summaries:
7 articlesSent:
March 14, 2020
Andy Crestodina Anne Ackroyd Jessica Malnik Lorna Garey Maureen Maher Neil Eneix
The 3 Least Useful Metrics in Analytics and What to Check Instead.
Hundreds of analytics reports are at our disposal, but how many of them are actually worth our time? These are the most essential metrics to view. |
Do Paid Links Help Sites Rank? No, says Google's John Mueller.
John Mueller insists that "pretty much always" the paid links he looked at were not the reason the site was ranking. |
Why narrative design will replace product positioning in 2020.
Instead of trying to compete in a crowded category, use something called Narrative Design to create your own category. |
The Guide to Getting Brand Awareness, No Matter Your Startup's Size
A quick-start guide to building brand awareness, laying out different strategies based on you budget size and existing brand footprint. |
How Employees Can Improve Organic Reach and Engagement
Discover how to identify and work with in-house influencers to improve organic reach and engagement for your social media content. |
7 Easy Habits to Scale Lead Generation Through Blogging
1. Pick Your Audience, 2. Know Your Audience, 3. Pick a Goal, 4. Create An Opt-In Form, 5. “Bribe” Your Readers, 6. Highlight Your Best Work, 7. Analyze Your Results and Adapt as Needed. |
21 Practical Tips for Building Better Business Dashboards.
How do you create a business dashboard that's meaningful and immediately accessible to anyone who views it? Here, dozens of marketing pros share their tips. |
