Marketing Articles You May Have Missed Newsletter

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What is the Brilliant People Index? Like all of us, I stand on the shoulders of giants. I am lucky enough to be connected with a lot of brilliant people online and I pay attention to the articles they share.

When an article they've shared is included in the weekly Marketing Articles You May Have Missed newsletter—whether it's of their own writing or a reference to an article they drew my attention to—I have the audacity to add them to the Brilliant People Index.

This Issue
Issue Number: 12-2020
Summaries: 10 articles
Sent: March 21, 2020



Kameron Jenkins, Marketer specializing in content strategy, brand, and SEO, wrote this:

7 Ways COVID-19 Is Affecting Search Traffic & How SEOs Can Respond.

Search Engine Journal
Mar 20, 2020
SEO

Coronavirus-related volatility has impacted just about every vertical. In times like these, SEOs can look to their own site's data to meet customer needs.


Ginna Rohan Hall, B2B Content Marketer, brought this to my attention:

How Virtual Training Helps Maintain Momentum in the Face of Travel Restrictions.

Allego
Mar 20, 2020
Business

Allego CEO shares 3 specific recommendations for how to accelerate virtual training of your workforce to maintain sales momentum.


Ann Gynn, Editor, Content Marketing Institute, wrote this:

Should the News Disrupt Your Content Calendar? Here's How to Decide.

Content Marketing Institute
Mar 20, 2020
Marketing

At first, the headlines don’t impact your brand. Then they do. What happens to your content plans? Answer these two questions to decide.



Rand Fishkin, Author: Lost and Founder, made this available:

Marketing and Growth Lessons for Uncertain Times.

CXL
Mar 20, 2020
Marketing

Uncertainty. Anxiety. Risk. Crises are challenging times. "Marketing" may seem secondary. But nothing gets better if we stand still.


Martha Schwartz, President and Co-Founder, Activate, wrote this:

Prospect Engagement Strategies in a 'No Face-to-face' Environment

Activate Marketing Services
Mar 20, 2020
Marketing

Start turning lemons into lemonade by thinking now about how to repurpose or redeploy content and experiences.


Tamara McCleary, CEO at Thulium, spotted this before me:

How High-Performing Companies Develop and Scale AI

Harvard Business Review
Mar 19, 2020
Business

A significant YoY jump in companies using AI. And while most survey respondents said their companies have gained value from AI, some are attaining greater scale, revenue increases, and cost savings th...



Sara Shuman, Digital Creative Director, wrote this:

5 TIPS: How To Successfully Manage Distributed Creative Teams

Sara Shuman
Mar 19, 2020
Business

Managing remote teams isn’t without its challenges. Some feel disconnected from the team without face time. Others run into communication issues with time zones. Here are five tips from a remote-work ...


Fritz Nelson, Editor in Chief, made me aware of this article:

Podcast: How a Focus on Audience Turned Business Insider Into a Massive Success.

Grow Wire
Mar 16, 2020
Marketing

Business Insider’s chief revenue officer and publisher, Pete Spande, discusses how his company is forging the path for the entire media and publishing industry by always putting the audience first. ...


Maggie Archibald, Content Marketing & SEO Specialist, wrote this:

70+ Marketers You Need To Follow On Twitter Today

Foundation Marketing
Mar 16, 2020
Marketing

We scoured the Internet to find the top twitter accounts that would best help you learn more about marketing. Follow these accounts to learn!


Jeff Baker, Chief Marketing Officer, wrote this:

This Is What Happens When You Accidentally De-Index Your Site from Google

Moz
Mar 15, 2020
Marketing

The harrowing tale of a site accidentally getting removed from Google and the arduous path back to normal.




copyright 2020 Michael Grover