Marketing Articles You May Have Missed Newsletter

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What is the Brilliant People Index? Like all of us, I stand on the shoulders of giants. I am lucky enough to be connected with a lot of brilliant people online and I pay attention to the articles they share.

When an article they've shared is included in the weekly Marketing Articles You May Have Missed newsletter—whether it's of their own writing or a reference to an article they drew my attention to—I have the audacity to add them to the Brilliant People Index.

This Issue
Issue Number: 13-2020
Summaries: 5 articles
Sent: March 28, 2020

Issue 13-2020 with articles written or shared by
Aaron Schnoor Jessika Phillips Juntae DeLane Mike Stiles Oliver Yonchev Tiffani Allen


Jessika Phillips, Relationship Marketing Evangelist and Speaker, wrote this:

Online Marketing During Crisis Situations.

Now Marketing Group Blog
Mar 27, 2020
Marketing

This is the article that made @EmilyCrume comment: "Great list of tips to implement, now, Jessika!" And, she sure is right about that.


Juntae DeLane, Digital Branding Evangelist, wrote this:

Is Instagram Removing Likes?

Digital Branding Institute
Mar 25, 2020
Marketing

News of Instagram removing likes has caused panic online, but what does this really mean for digital branders? Are likes really gone? Let's take a look.


Tiffani Allen, Associate Director of Search & Analytics, wrote this:

8 Virtual SEO Conferences for B2B Marketers.

TopRank
Mar 24, 2020
SEO

Attending virtual conferences is a great way to stay connected to the marketing and SEO community. And, we could all use some human connection right now.



Oliver Yonchev, Managing Director at Social Chain, made me aware of this article:

The most powerful emotion in marketing may surprise you - and more brands need to tap into it.

Business Insider
Mar 23, 2020
Marketing

Oliver Yonchev says that, rather than focus on fear, brands should focus on the feelings that are equally as powerful, but on the opposite end of the spectrum — like happiness.


Mike Stiles, Content strategy, writing, podcasting and video production, posted this:

Podcasting shows explosive year-over-year growth as gains.

Edison Research
Mar 21, 2020
Analytics

Seventy-five percent of Americans age 12+ (approximately 212 million people) are now familiar with podcasting, up from 70% in 2019, and 37% (104 million) listen monthly, up from 32% in 2019.




copyright 2020 Michael Grover