Marketing Articles You May Have Missed Newsletter

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What is the Brilliant People Index? Like all of us, I stand on the shoulders of giants. I am lucky enough to be connected with a lot of brilliant people online and I pay attention to the articles they share.

When an article they've shared is included in the weekly Marketing Articles You May Have Missed newsletter—whether it's of their own writing or a reference to an article they drew my attention to—I have the audacity to add them to the Brilliant People Index.

This Issue
Issue Number: 2-2020
Summaries: 14 articles
Sent: January 11, 2020



Shai Aharony, Founder and CEO Reboot Digital, found and shared this:

Long Term, Duplicate Image Ranking Experiment

Rebootonline
Jan 10, 2020
Marketing

Have you ever considered whether stock images, which are often duplicated across hundreds of other sites, could also be treated as duplicate content and therefore cause a ranking issue?


Jonathan Rosenfeld, Director of Demand Generation at Bython Media | Composer for Film & TV, posted this:

How to Write a Customer Success Story.

Orbit Media Studios
Jan 10, 2020
Marketing

Buyers use case studies more than any other content to inform their purchasing decisions.


Marie Griffin, Marie Griffin Consulting, B2B editing and writing for media and brands, linked me to this.:

Smart speaker ownership hit 60M US adults in 2019

Mobile Marketer
Jan 10, 2020
Marketing

Households with smart speakers own an average 2.6 devices, up from 2.3 a year earlier.



Neal Schaffer, Digital and Social Media Marketing Speaker & Consultant, Author, shared this:

How to Create an Influencer Marketing Campaign: A 7-Step Guide

Neal Schaffer
Jan 10, 2020
Marketing

If you're looking to easily create a winning influencer marketing campaign, you've come to the right place. Here is a 7-step guide that anybody can follow.


Linda Pophal, Content marketer with expertise in HR, healthcare, tech and business management , made me aware of this article:

10 Key Roles of a Social Media Manager in 2020

martechadvisor
Jan 09, 2020
Marketing

A social media manager is responsible for your brand's social media presence. Learn about the ten key responsibilities of a social media manager in 2020.


Phil Ranta, Head of Gaming Creators, North America at Facebook, spotted this before me:

Entertainment Companies Spend $121 Billion on Original Content in 2019

Variety
Jan 08, 2020
Entertainment

U.S. media and entertainment companies spent over $120 billion on original content, including movies and TV shows, in 2019.



Jamie Barnett, Listener. Learner. Pot stirrer. Die-hard Monty Python fan, disseminated the following:

To Overcome Your Fear of Public Speaking, Stop Thinking About Yourself

Harvard Business Review
Jan 08, 2020
Marketing

Tips for before and during your presentation.


Tom Smith, B2B digital marketing, Content marketing, and Demand generation , brought this to my attention:

6 AI Tools to Help You Get Smarter in Your Content Marketing

Content Marketing Institute
Jan 08, 2020
Marketing

Check out these 6 AI tools to help you be smarter in your content marketing – Content Marketing Institute


Celina Guerrero, Helping service business entrepreneurs streamline sales planning and process, promulgated this:

Content for all Stages of the Buying Process

Tessellate Partners
Jan 07, 2020
Marketing

It’s easy to assume buyers will make the leap to know you’re awesome and that your solution will somehow work out for them, but, more often than not, this isn’t the case. It’s a competitive world out ...


Ray Manna, Digital Marketing + Customer Experience Strategy Lead, made this available:

What It Takes to Give a Great Presentation

Harvard Business Review
Jan 07, 2020
Marketing

Five tips to set yourself apart.


Tom Smith, B2B digital marketing, Content marketing, and Demand generation, nailed this to the door of the Wittenberg Castle church:

The Underrated Power of LinkedIn Content Creation

Entrepreneur
Jan 07, 2020
Marketing

Six tips to gain visibility and create sales.


Stephen Wellman, Content Strategist Connecting Brands With Audiences, tacked this on my newsfeed:

Deploying Content on Facebook and Instagram for Global Audiences

Gartner
Jan 06, 2020
Marketing

Social media platforms Facebook and Instagram are powerful tools to connect with local audiences at scale in almost every market.


Angela Gyetvan, Digital Jedi & Head of Strategy, found and shared this:

Can We Trust Social Media Influencers?

Forbes
Jan 06, 2020
Marketing

According to recent studies influencer marking is expected to reach $15 billion by 2022.


Kristen Poborsky, Social Media and Content Marketing, posted this:

Planning And Organizing Blogs Made Simple.

Kristen Poborsky
Jan 05, 2020
Marketing

A guide to planning and organizing blogs. Here's Kristen Poborsky's 7 steps to plan and organize blog posts like a pro!




copyright 2020 Michael Grover