Marketing Articles You May Have Missed Newsletter

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What is the Brilliant People Index? Like all of us, I stand on the shoulders of giants. I am lucky enough to be connected with a lot of brilliant people online and I pay attention to the articles they share.

When an article they've shared is included in the weekly Marketing Articles You May Have Missed newsletter—whether it's of their own writing or a reference to an article they drew my attention to—I have the audacity to add them to the Brilliant People Index.

This Issue
Issue Number: 3-2020
Summaries: 15 articles
Sent: January 18, 2020



Darragh Grove-White, Algorithm Strategy + Digital Marketing Deployments, made me aware of this article:

The Truth About Engagement Pods

This One Marketing
Jan 17, 2020
Marketing

The secret to getting massive social media reach without buying ads is digital engagement pods (groups).


Tom Smith, B2B digital marketing, Content marketing, and Demand generation , nailed this to the door of the Wittenberg Castle church:

It's Time for Content Marketers to Narrow the 'Value Gap'

IDG
Jan 17, 2020
Marketing

52% say content that is too promotional or self-serving would cause them to drop a vendor when they’re researching technology solutions. That’s the second-ranked abandonment trigger, behind only overl...


Michael Stelzner, CEO/Founder: Social Media Examiner & Social Media, tacked this on my newsfeed:

How to Promote a Documentary Storytelling Series on Social Media.

Social Media Examiner
Jan 15, 2020
Marketing

Discover how to release and promote a documentary storytelling series on social media.



Emily Boisvert, Director of Design and Development, linked me to this.:

Digital Marketing for Startups: An Entrepreneur's Checklist.

Marketveep
Jan 15, 2020
Marketing

Digital marketing for startups can feel overwhelming. There’s a lot of competition. Follow these actionable tips to see maximum ROI for your business.


Dan Keldsen, Product | Innovation | Technology, posted this:

Podcast: Can You Personalize Without Creepy Data?

SoloSegment
Jan 14, 2020
Marketing

How do we make journeys more functional without using data people don’t want us to have?


Cheryl Burgess, Consultant | Marketing Futurist | Author | Keynote Speaker, promulgated this:

How Starbucks uses AI to counter mobile's isolating effect.

Marketing Dive
Jan 14, 2020
Marketing

So far, the results from Starbucks' (AI) technology Deep Brew are promising...Starbucks' customer connection scores hit an all-time high and sales are growing.



Tolga Onuk disseminated the following:

The Emerging Importance of Chatbots

Entrepreneur
Jan 14, 2020
Marketing

Chatbots certainly help to reduce costs, remove the limitation of limited number of human agents who can take the call and also ensure better accuracy in data capture in the conversation


Tim Moran, Consulting Editor in Chief, brought this to my attention:

Under Armour turns to podcasts and long-form content in bid to 're-center' global brand

The Drum
Jan 14, 2020
Marketing

After years of pushing its products and tech, Under Armour is re-investing in its central brand with a new global platform and its first foray into podcasting.


Ray Manna, Digital Marketing + Customer Experience Strategy Lead, spotted this before me:

6 Key Content Marketing Strategies for Smart Speakers

ClearVoice
Jan 13, 2020
Marketing

Is your content marketing prepared for the disruptive force of voice-powered tech? Martech expert Ben Beck shares ways you to leverage smart speakers.


Linda Pophal, Content marketer with expertise in HR, healthcare, tech and business management , shared this:

5 Content Marketing Trends That Burst the Content Bubble Myth

Skyword
Jan 13, 2020
Marketing

Despite what you hear, there never was a content bubble to fear. These five content marketing trends poke holes in the idea that assets are growing futile.


Elizabeth Parks, President at Parks Associates, made this available:

CBS All Access Chiefs Give Update On Subscriber Figures.

Deadline
Jan 12, 2020
Film Video TV

CBS has added 2 million subscribers to its CBS All Access and Showtime streaming services in the last 12 months. The broadcaster revealed the new subscribers figures as part of a general update on …


Tony Uphoff, President & Chief Executive Officer at Thomas, found and shared this:

I just stumbled across your profile and thought we should connect.

Medium
Jan 12, 2020
Marketing

What hasn’t kept pace with this digital transformation however, are the basic sales and communication techniques required to establish strong, mutually beneficial business relationships.


Christopher Kenneally, Director of Content Marketing, Published Author, Host of Beyond the Book podcast, made me aware of this article:

How Music Copyright Lawsuits Are Scaring Away New Hits

Rolling Stone
Jan 12, 2020
Business

The boom in copyright lawsuits is rattling the music industry — to the point where some artists and songwriters are spending tens of thousands of dollars on insurance policies


Brandon Birkmeyer, Podcasting Coach, Top 100 Marketing Podcast, nailed this to the door of the Wittenberg Castle church:

Podcast: Find Your Voice - Personal Branding (Part 1 of 3)

Brandon Brands
Jan 12, 2020
Marketing

Today we talk about finding your brand voice for coaches, consultants, and experts. This is the first topic in my three part series on personal branding, covering the most important steps to build a p...


Jon Ferrara, Nimble Founder & CEO, #CRM Pioneer, Founder of GoldMine., tacked this on my newsfeed:

How to Write a Successful Formal Invitation Email.

Nimble Blog
Jan 12, 2020
Marketing

Learn how to write a successful formal invitation email with this how to guide with real world examples you can use right away.




copyright 2020 Michael Grover