When an article they've shared is included in the weekly Marketing Articles You May Have Missed newsletter—whether it's of their own writing or a reference to an article they drew my attention to—I have the audacity to add them to the Brilliant People Index. Close
This Issue
Issue Number:
3-2020Summaries:
15 articlesSent:
January 18, 2020
Brandon Birkmeyer Cheryl Burgess Christopher Kenneally Dan Keldsen Darragh Grove-White Elizabeth Parks Emily Boisvert Jon Ferrara Linda Pophal Michael Stelzner Ray Manna Tim Moran Tolga Onuk Tom Smith Tony Uphoff
The Truth About Engagement Pods
The secret to getting massive social media reach without buying ads is digital engagement pods (groups). |
It's Time for Content Marketers to Narrow the 'Value Gap'
52% say content that is too promotional or self-serving would cause them to drop a vendor when they’re researching technology solutions. That’s the second-ranked abandonment trigger, behind only overl... |
How to Promote a Documentary Storytelling Series on Social Media.
Discover how to release and promote a documentary storytelling series on social media. |
Digital Marketing for Startups: An Entrepreneur's Checklist.
Digital marketing for startups can feel overwhelming. There’s a lot of competition. Follow these actionable tips to see maximum ROI for your business. |
Podcast: Can You Personalize Without Creepy Data?
How do we make journeys more functional without using data people don’t want us to have? |
How Starbucks uses AI to counter mobile's isolating effect.
So far, the results from Starbucks' (AI) technology Deep Brew are promising...Starbucks' customer connection scores hit an all-time high and sales are growing. |
The Emerging Importance of Chatbots
Chatbots certainly help to reduce costs, remove the limitation of limited number of human agents who can take the call and also ensure better accuracy in data capture in the conversation |
Under Armour turns to podcasts and long-form content in bid to 're-center' global brand
After years of pushing its products and tech, Under Armour is re-investing in its central brand with a new global platform and its first foray into podcasting. |
6 Key Content Marketing Strategies for Smart Speakers
Is your content marketing prepared for the disruptive force of voice-powered tech? Martech expert Ben Beck shares ways you to leverage smart speakers. |
5 Content Marketing Trends That Burst the Content Bubble Myth
Despite what you hear, there never was a content bubble to fear. These five content marketing trends poke holes in the idea that assets are growing futile. |
CBS All Access Chiefs Give Update On Subscriber Figures.
CBS has added 2 million subscribers to its CBS All Access and Showtime streaming services in the last 12 months. The broadcaster revealed the new subscribers figures as part of a general update on … |
I just stumbled across your profile and thought we should connect.
What hasn’t kept pace with this digital transformation however, are the basic sales and communication techniques required to establish strong, mutually beneficial business relationships. |
How Music Copyright Lawsuits Are Scaring Away New Hits
The boom in copyright lawsuits is rattling the music industry — to the point where some artists and songwriters are spending tens of thousands of dollars on insurance policies |
Podcast: Find Your Voice - Personal Branding (Part 1 of 3)
Today we talk about finding your brand voice for coaches, consultants, and experts. This is the first topic in my three part series on personal branding, covering the most important steps to build a p... |
How to Write a Successful Formal Invitation Email.
Learn how to write a successful formal invitation email with this how to guide with real world examples you can use right away. |
