When an article they've shared is included in the weekly Marketing Articles You May Have Missed newsletter—whether it's of their own writing or a reference to an article they drew my attention to—I have the audacity to add them to the Brilliant People Index. Close
This Issue
Issue Number:
4-2020Summaries:
10 articlesSent:
January 25, 2020
Ambika Sharma Emily Boisvert Emily Crume Jon Ferrara Niel Robertson Ray Manna Renee Irion Sara Shuman Shai Aharony
4 Things to Look For in a Marketing Agency for Startups.
A marketing agency for startups best serves young companies when it combines a data-focused approach with a collaborative, transparent, versatile mindset. |
When Instagram influencers turn against you.
Mattress eretailer Casper said its reputation could take a hit if any of its thousands of influencers engaged in behavior that "adversely" reflected on the company. |
Everyday Things We're Dying to Redesign.
Let’s save the world from a thousand tiny moments of frustration. There are so many opportunities to redesign everyday life experiences, effortlessly, online, from voting to scheduling your next docto... |
3 strategies to keep your content marketing on top in 2020.
As personalisation, interaction, and engagement take centre stage, here are some trends that will drive content marketing in 2020... |
Digital transformation storytelling tips: How to explain your work
You need to tell a good story to get people on board for the change that comes with digital transformation work – and to win respect for your team’s efforts. Consider these proven tips. |
How to Boost Your Revenue with Online Video Content
Online video content dominates every channel of communication. And for good reason! Online videos are some of the most effective marketing tools available to you right now. |
Lessons From the Playground: Five Tips for Improving Your B2B Marketing Program Planning
Use these tips from the playground to begin steering your marketing team toward a more strategic approach. |
Text Hidden by CSS: Does Google Index It?
A long term hidden text experiment from Reboot looks at 4 methods designers use to hide text. The result: Google prefers visible text sites but surprisingly also weighs Textarea content as visible tex... |
Pharma's 2019 TV spending ticks up-barely-thanks to big Humira growth
Pharma TV spending finished 2019 at $3.79 billion, just a notch higher than the $3.73 billion tally in 2018 for brand spending on TV commercials—and just one drug accounted for the entire increase. |
How to Recover a Suspended Facebook Ads Account
Find out how to submit an appeal to get a suspended Facebook advertising account reactivated. |
