Marketing Articles You May Have Missed Newsletter

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What is the Brilliant People Index? Like all of us, I stand on the shoulders of giants. I am lucky enough to be connected with a lot of brilliant people online and I pay attention to the articles they share.

When an article they've shared is included in the weekly Marketing Articles You May Have Missed newsletter—whether it's of their own writing or a reference to an article they drew my attention to—I have the audacity to add them to the Brilliant People Index.

This Issue
Issue Number: 5-2020
Summaries: 12 articles
Sent: February 01, 2020

Michael Stelzner, CEO/Founder: Social Media Examiner & Social Media, wrote this:

Podcast: How to Respond to a Changing Marketplace

Social Media Examiner
Jan 31, 2020

Discover some of the big trends in social media marketing today and explore the important role of content in your social media strategy.

Neal Schaffer, Digital and Social Media Marketing Speaker & Consultant, Author, wrote this:

6 Powerful Video Marketing Tips for 2020 Gleaned from Our Latest Survey

Neal Schaffer
Jan 29, 2020

Video popularity is at an all-time high, but how can brands stand out and engage with their audience? Read our video marketing tips, including why people ...

Peter Caputa, CEO at Databox, tacked this on my newsfeed:

The 35 Best SEO Blogs According to Readers.

Jan 29, 2020

Databox asked 127 professional marketers and SEOs to share their favorite SEO blogs—and what they love about them. Here are the 35 blogs they recommended.

Fritz Nelson, Editor in Chief at NetSuite, made this available:

Podcast: the Current State of Advertising, Media and Publishing with Ad Age Exec Heidi Waldusky

Grow Wire
Jan 28, 2020

Heidi Waldusky speaks candidly about the challenges the media industry has and continues to face on this episode of "The Grow Wire Podcast."

Yvette Owo, I Help Owners of Service Businesses Who Want 2X To 5X Growth, brought this to my attention:

It's 2020, Do You Know Where Your Social Media Logins Are?

Jan 28, 2020

Tips for keeping control of your social media accounts.

Alina Petrova, Product Marketing Manager at SEMrush, wrote this:

Content Marketing Statistics for 2020

SEMrush Blog
Jan 28, 2020

Survey featuring answers from 1200+ marketers shows how content marketing broadly functions across the industry.

Ann Gynn, Marketing, Content Marketing, PR Consulting & Training, wrote this:

How to Do Diversity and Inclusive Content Marketing That Matters.

Content Marketing Institute
Jan 27, 2020

64% of consumers took an action after seeing an ad they considered to be diverse or inclusive. With some segments of consumers, that percentage was higher: millennials (77%), blacks (79%), Latinos (85...

Michaela Underdahl, Senior Community Manager, Influencer & Media Relations, wrote this:

How to Make Today's Customers Your Company's Marketers.

Nimble Blog
Jan 27, 2020

Learn how to take a human approach to marketing in order to make your customers into your marketers.

Lane Ellis, Social Media & Content Manager at TopRank Marketing, Search Awards Judge, nailed this to the door of the Wittenberg Castle church:

B2B Marketers: Here's Why You Should Slow Your Roll

The world is moving faster than ever, but B2B marketers are wise to slow down with their experiences, strategies, SEO, and social media efforts.

Tamir Davies, Digital PR Manager at Reboot Online, wrote this:

What's the Real Difference Between Digital PR vs Traditional PR?

Jan 27, 2020

PR has evolved drastically over the last few years, paving the way for SEOs and creative PR experts to merge; establishing the newly found online marketing strategy known as digital PR.

Laura Roeder, Founder at MeetEdgar, shared this:

How to set up email analytics without going insane.

LKR Social Media
Jan 26, 2020

The task of tracking what happens in your emails – feels like a big one. It might even make you feel a little dumb. I know tracking any analytics, stats, or performance in the form of numbers has the ...

Scott Brinker, Editor at and Program Chair of MarTech, wrote this:

Thank you, Clay Christensen, for everything you taught me about disruptive innovation and more

Chief Marketing Technologist
Jan 26, 2020

My first encounter with Clay's concept of disruptive innovation was in 1994. At the time, I was the 23-year-old CEO of the world's largest BBS software company.

copyright 2021 Michael Grover