Marketing Articles You May Have Missed Newsletter

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What is the Brilliant People Index? Like all of us, I stand on the shoulders of giants. I am lucky enough to be connected with a lot of brilliant people online and I pay attention to the articles they share.

When an article they've shared is included in the weekly Marketing Articles You May Have Missed newsletter—whether it's of their own writing or a reference to an article they drew my attention to—I have the audacity to add them to the Brilliant People Index.

This Issue
Issue Number: 51-2019
Summaries: 13 articles
Sent: December 21, 2019



Laura Roeder, Founder at MeetEdgar, made this available:

The tyranny of lowest price

Seth's Blog
Dec 20, 2019
Marketing

Lowering the price is a one-directional, single-axis choice. Either it's cheaper or it's not. At first, the process of lowering your price involves smart efficiencies.


David Beebe, Transforming Marketers Into Storytellers, Keynote Speaker, brought this to my attention:

Instagram wants to be a matchmaker between influencers and brands

Dec 19, 2019
Marketing

Instagram is testing a tool that facilitates brand-influencer partnerships through detailed insights on influencers and campaign audiences.


Maureen Maher, Global Marketing, Enterprise Sales & Marketing, and Cross-Functional Team Leadership, posted this:

Leaders Don't Hide Behind Data

MIT Sloan Management Review
Dec 19, 2019
Business

With data, you can measure and improve performance, but that won’t facilitate breakthroughs.



Robert Rose, Content Marketing, Content Strategy, and Customer Experience Expert, made me aware of this article:

When You Should Just Say No to Measurement

TCA: The Content Advisory
Dec 19, 2019
Marketing

In marketing, identifying and agreeing on the quantity measurements to gauge effectiveness has proven to be impossible, but that doesn't mean we don't try.


Martin Jones, Digital marketing, content marketing, & social media leader. Conference & event speaker, disseminated the following:

10 Sales Trends and Predictions for the Future of Sales in 2020

Sales Hacker
Dec 19, 2019
Marketing

Wondering where sales is headed in 2020? Sales Hacker’s founder shares the top 10 trends and predictions you need to know, plus 3 bonus tech predictions.


Jessica Levenson, Head of Digital Strategy & SEO | Speaker | STEMinist, nailed this to the door of the Wittenberg Castle church:

5 SEO Realities SEO Professionals Struggle with Most

Search Engine Journal
Dec 19, 2019
SEO

Find out the five SEO realities industry practitioners say they struggle with most, and how they think SEO practice could be improved.



Melanie Deziel, Author of The Content Fuel Framework, Brand Content Keynote Speaker, found and shared this:

How Data Can Help You Succeed With Content Marketing.

SpringTab Blog
Dec 19, 2019
Marketing

Melanie Deziel is one of the world’s leading experts on native advertising. In this post we collected several tips from her, that can help you to analyze your audience and create more successful conte...


Gilad Salamander, CEO at e-clincher - powerful social media management platform, promulgated this:

Your Complete Guide to Instagram Hashtags

eClincher
Dec 19, 2019
Marketing

Hashtags are a simple way to consistently grow your presence on IG. Click here for an A-to-Z guide to Instagram hashtags.


Austin Null, Influencer Manager at Lifestyle Publications, spotted this before me:

YouTube burnout is real. Creators are struggling to cope.

CNN
Dec 19, 2019
Entertainment

Over the past few years, creators have started openly discussing feeling burnt out, which often comes from the pressure to constantly churn out new videos for their thousands -- sometimes millions -- ...


Peter Csathy, Media/Music/Entertainment/Tech Connector, shared this:

Disney+ Subscribers Say They're Watching More Classic Films Than 'Star Wars'

The Hollywood Reporter
Dec 19, 2019
Film Video TV

Meanwhile, Pixar content is the most "frequently" viewed, a new customer survey finds.


Lane Ellis, Social Media & Content Manager at TopRank Marketing, Search Awards Judge, linked me to this.:

How to Build a Binge-Worthy B2B Content Marketing Strategy

Online Marketing Blog - TopRank®
Dec 18, 2019
Marketing

Marketers can take a page from streaming platforms like Hulu that incentivize reward consumption of their content. Here’s how.


Emily Crume, Social Media Marketing World, tacked this on my newsfeed:

5 Essential Facebook Analytics Reports for Marketers

Discover five Facebook Analytics reports to help you track and analyze your customers and prospects and make data-backed business decisions.


Christopher Kenneally, Director of Content Marketing, Host of Beyond the Book podcast, made this available:

20 Podcast Predictions for 2020 from Top Industry Leaders

Medium
Dec 17, 2019
Marketing

Every year, Pacific Content asks the best and brightest in the podcast industry for their predictions about the year ahead. According to…




copyright 2020 Michael Grover