Marketing Articles You May Have Missed Newsletter

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What is the Brilliant People Index? Like all of us, I stand on the shoulders of giants. I am lucky enough to be connected with a lot of brilliant people online and I pay attention to the articles they share.

When an article they've shared is included in the weekly Marketing Articles You May Have Missed newsletter—whether it's of their own writing or a reference to an article they drew my attention to—I have the audacity to add them to the Brilliant People Index.

This Issue
Issue Number: 52-2019
Summaries: 15 articles
Sent: December 28, 2019

Pamela Sullivan , Executive Director at WREN, nailed this to the door of the Wittenberg Castle church:

Google's New Ad Campaign Uses Storytelling To Bring Data To Life

Dec 27, 2019

Google understands the power of data to change the world and the power of story to spread the company’s message.

Brian Bojan Dordevic, Web apps, Marketing focus on email & SEO, brought this to my attention:

The Best Time To Post On Social Media

Alpha Efficiency
Dec 27, 2019

Posting at the times when your audience is the most engaged in the network can lead you to more likes, comments, and shares.

Timothy Carter, - Helping CEO's, Digital Agencies outwrite and outrank their competition, linked me to this.:

How Much Should I Pay for SEO?
Dec 27, 2019

SEO can be expensive, especially if done right. Here we discuss SEO agency pricing and how to know if you're paying a fair rate for SEO services.

Gordon Plutsky, Digital Marketing/Data Analytics Strategist, made me aware of this article:

First-party data becomes media's most important currency

Nieman Lab
Dec 26, 2019

Many publishers are just starting to think about how they might create a technology stack that smartly and efficiently collects, and effectively uses, first-party data to drive growth in their adverti...

Michael Katz, Marketing for (tiny) Professional Service Firms, tacked this on my newsfeed:

You should be the Georgia Peach Truck Man.

Blue Penguin Development
Dec 26, 2019

What do you do to leverage novelty, scarcity and/or specialization in your business?

Timothy Carter, - Helping CEO's, Digital Agencies outwrite and outrank their competition, made this available:

Should You Outsource Blogging? The Pros and Cons of Hiring Content Writers
Dec 26, 2019

Have you ever considered outsourcing your blogging by hiring content writers? Depending on what blogging strategy you’re currently using, this could sound like a godsend.

Inside DoorDash's ghost kitchen, a 'WeWork for restaurants' that allows tenants like Chick-fil-A to focus on food delivery

Business Insider
Dec 25, 2019

DoorDash Kitchens in Redwood City, California, gives restaurant brands like Chick-fil-A and The Halal Guys space to focus solely on food delivery.

3 Elements of Great Presentations That Most Speakers Ignore
Dec 25, 2019

Craft and deliver a great presentation to stand apart from the crowd.

Rachel Grate, Head of Brand Marketing at Tiqets, posted this:

5 Ideas to Make Your Holiday Event Marketing Stand Out

Eventbrite US Blog
Dec 25, 2019

Come December, consumers are overwhelmed with sales pitches. Make your event marketing stand out this holiday season with these creative ideas.

23 Valuable Tools and Apps for Marketers

Social Media Examiner
Dec 24, 2019

Find 23 desktop tools and mobile apps that will save you time and effort in your daily marketing workflow.

Michael Brenner, Keynote Speaker on Storytelling, Marketing, and Leadership, spotted this before me:

Using Social Media to Connect with Your Most Loyal Customers

Harvard Business Review
Dec 24, 2019

A study of 3,500 posts offers insights for digital marketers.

Yuval Raz disseminated the following:

6 Marketing Tools CMOs Cannot Succeed Without in 2020

Natural Intelligence
Dec 24, 2019

Discover the best marketing tools every marketing director needs in their arsenal. MailChimp, Marketo, Canva, Slack - these are options you can choose from.

Page load time and crawl budget rank will be the most important SEO indicators in 2020

Search Engine Land
Dec 23, 2019

Based on my own testing, PLT and CBR are the technical aspects I believe will determine website success, or failure, in the new year.

Scott Vaughn, Marketing Leader, Growth Executive, and Strategy Advisor, brought this to my attention:

83% of marketers rip-and-replace a martech app each year - here's why

Chief Marketing Technologist
Dec 22, 2019

What's the most common and concrete change in martech? Why changing martech applications, of course.

5 Ways to Easily Develop Your Brand Voice through Content Marketing
Dec 21, 2019

Your brand voice is what you want to show the world. Focus on your style, keep it consistent and develop a voice that people will remember life long.

copyright 2021 Michael Grover