Marketing Articles You May Have Missed Newsletter

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What is the Brilliant People Index? Like all of us, I stand on the shoulders of giants. I am lucky enough to be connected with a lot of brilliant people online and I pay attention to the articles they share.

When an article they've shared is included in the weekly Marketing Articles You May Have Missed newsletter—whether it's of their own writing or a reference to an article they drew my attention to—I have the audacity to add them to the Brilliant People Index.

This Issue
Issue Number: 6-2020
Summaries: 9 articles
Sent: February 08, 2020



Stephanie Stahl, General Manager, Content Marketing Institute, wrote this:

What role does content marketing play in delivering the optimal experience across the buyer journey?

Content Marketing Institute
Feb 07, 2020
Marketing

Significant, says research based on responses from B2B and B2C for-profit marketers at companies with 1,000+ employees.


Tom Smith, B2B digital marketing, Content marketing, and Demand generation, disseminated the following:

The Content Marketer's Guide to Thought Leadership.

HubSpot Blog
Feb 06, 2020
Marketing

A how-to guide for boosting credibility through creating content that your audience wants. For example, how to source content ideas.


Jay Baer, Keynote speaker & strategist, posted this:

Research: The Topics Meeting Planners Want for 2020 (free download).

Jay Baer
Feb 05, 2020
Marketing

To find out the topics that interest meeting planners and event goers most, Baer surveyed 150 meeting planners to determine how they are sourcing keynote speakers in 2020.



Jason McNellis, Senior Director, Analyst at Gartner, wrote this:

Are you getting the right insights from your marketing analytics?

Gartner
Feb 05, 2020
Analytics

Gartner's Jason McNellis proposes dividing your analytics into Hindsight, Insight, and Foresight categories to move from "What Happened?" to "How can I we make it happen."


Jessica Levenson, Head of Digital Strategy & SEO | Speaker | STEMinist , made this available:

Google: If You Need To Manually Submit Pages To Index Then You Need To Improve Site Quality.

seroundtable.com
Feb 04, 2020
Marketing

It's worth considering: if you need to manually tell Google about a page, is there something larger at play? Linking structure? Quality? The folks in the comments have some differing opinions.


Kim Kohatsu, Founder of Charles Ave Marketing and Content marketer, wrote this:

How to Structure Your Landing Page for Better Google Ads Results.

On the Corner of Charles Ave
Feb 04, 2020
Marketing

Ask these four critical questions when optimizing your landing page. These basics need to be addressed before testing the content on your landing pages.



Kathleen Greenler Sexton, CEO & Publisher at Subscription Insider, linked me to this.:

U.S. Subscription Apps Made $4.6 Billion in 2019, a 21% Increase.

Subscription Insider
Feb 02, 2020
Business

Tinder was the top subscription-based app, representing 10% of the spending in the top 100 non-game apps.


Dave Beasing, Audio Marketing Strategist, Podcaster, spotted this before me:

Roughly 1 in 4 U.S. adults now owns a smart speaker, according to new report.

Marketing Land
Feb 02, 2020
Marketing

It estimates there are now 157 million of these devices in American homes.


Chloe Bennet wrote this:

How to Make Your Newsletters More Engaging.

Nimble Blog
Feb 01, 2020
Marketing

Eight ways to make your newsletters more interesting.




copyright 2020 Michael Grover