Marketing Articles You May Have Missed Newsletter

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What is the Brilliant People Index? Like all of us, I stand on the shoulders of giants. I am lucky enough to be connected with a lot of brilliant people online and I pay attention to the articles they share.

When an article they've shared is included in the weekly Marketing Articles You May Have Missed newsletter—whether it's of their own writing or a reference to an article they drew my attention to—I have the audacity to add them to the Brilliant People Index.

This Issue
Issue Number: 8-2020
Summaries: 12 articles
Sent: February 25, 2020

Patricia Peyton, Author, Physical Intelligence, nailed this to the door of the Wittenberg Castle church:

Are You Using Your Data, or Just Collecting It?

Harvard Business Review
Feb 21, 2020

Success is often the result of making more good decisions than bad ones over time. The question is how to do that.

Joe Pulizzi, Marketing Speaker, wrote this:

Guess Who's Going to Buy Your Media Company?

Publishing Executive
Feb 21, 2020

Do you have a target audience? (Of course you do.) It might make more sense to buy a media brand than to buy advertising.

Atman Rathod, Director & Co-Founder at CMARIX, wrote this:

The Importance of Chatbots for Your Marketing Strategy

Nimble Blog
Feb 20, 2020

An overview of using chatbots to increase sales, provide personalized content, communicating with web traffic, conducting research, and more.

Shelly DeMotte Kramer, Tech Analyst, Digital Transformation Strategist, linked me to this.:

Your Actionable Checklist to Building up Your YouTube Channel

Brands have made Youtube a primary focus for their advertising and even created entire business models around it.Here are some actionable tips to build your Youtube channel.

Kim Kohatsu, Founder of Charles Ave Marketing, wrote this:

The Myths and Realities of PPC and SEO Working Together.

On the Corner of Charles Ave
Feb 19, 2020

Does PPC affect SEO? No. And yes... sort of. PPC does not directly affect your Google organic ranking but may indirectly help your SEO efforts. Here's how.

Andrew Kamphey, Editor of Influence Weekly, disseminated the following:

Why the podcast gold rush is slowing down for some publishers.

Feb 19, 2020

As the competition for listeners and ad dollars has heated up, publishers are finding that producing successful podcasts these days requires more internal resources and attention than before.

Michael Brenner, CEO, Author, and Keynote Speaker, wrote this:

Is Employee Branding B2B's Answer to Influencer Marketing?

Marketing Insider Group
Feb 19, 2020

"Expertise matters even more when it comes to brands that sell to other businesses – B2B companies," argues Michael Brenner, and "there is no better source of expertise than a company’s own employees...

Greg Sterling, VP, Market Insights at Uberall, wrote this:

B2B buyers consume an average of 13 content pieces before deciding on a vendor.

Marketing Land
Feb 19, 2020

And here's what they find most useful: product specifications and functionality (67%), product comparisons (65%), product success stories (60%), content to specifically show value to internal stakehol...

Emily Crume, Social Media Marketing World, made this available:

How to Increase Your LinkedIn Engagement: 4 Tips

Social Media Examiner
Feb 19, 2020

Discover how to cultivate a following on LinkedIn and find tips to spur engagement.

Amy Erdman, VP, Marketing @ MJH Life Sciences, shared this:

Deliver Mobile Creative That Doesn't Suck

Feb 18, 2020

Mobile phones have the power to decode the human genome, but mobile ads often seem stuck in the 90s.

Daniel Carter, Director at Assertive, wrote this:

How to use Search Analytics for Search Console to Amplify your SEO strategy.

Feb 18, 2020

Are you interested in insight into page level keyword coverage? A great, simple, and free process for using available tools to build MoM comparisons.

Brian Steidinger, Vice President - Investments | Wells Fargo Advisors, brought this to my attention:

9 Ways to Prioritize Like a Boss

Feb 17, 2020

There seems to be as many ways to prioritize as there are priorities. The bottomline, prioritize the way that works best for you.

copyright 2020 Michael Grover