When an article they've shared is included in the weekly Marketing Articles You May Have Missed newsletter—whether it's of their own writing or a reference to an article they drew my attention to—I have the audacity to add them to the Brilliant People Index. Close
This Issue
Issue Number:
9-2020Summaries:
6 articlesSent:
February 29, 2020
Andrew Kamphey Maureen Maher Pia Silva Robert Kennedy Robert Rose Zach Blume
YouTube Is Considering Letting Creators Sell Their Own Ads
“We’re experimenting with a new way for creators to sell advertising to brands with whom they already have a relationship,” Tom Leung, YouTube’s director of product management, said. He added that You... |
Want to get more from your data? Stop focusing on efficiency.
Focusing on efficiency made sense in the industrial economy. But for a modern business it's counterproductive. You can use data to innovate. |
How Low-Quality Content Is Hurting Brands (And Creators)
Quality counts. |
Who Is Your Brand's Villain?
If you want to tell stories about your business that compel readers to act, you need an anti-hero. And, it's not your competitor. |
11 Skills You Need to Land Your Dream Marketing Job
Want to land your dream marketing job? Here are 11 modern marketing skills you'll need to get there. |
The One Thing Most People Don't Understand About Branding.
With so many software platforms that provide beautiful design templates right out of the box, it is possible to have a nice-looking brand and website before you ever sign a client or sell a product. |
