Marketing Articles You May Have Missed Newsletter

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What is the Brilliant People Index? Like all of us, I stand on the shoulders of giants. I am lucky enough to be connected with a lot of brilliant people online and I pay attention to the articles they share.

When an article they've shared is included in the weekly Marketing Articles You May Have Missed newsletter—whether it's of their own writing or a reference to an article they drew my attention to—I have the audacity to add them to the Brilliant People Index.

This Issue
Issue Number: 9-2020
Summaries: 6 articles
Sent: February 29, 2020

Issue 9-2020 with articles written or shared by
Andrew Kamphey Maureen Maher Pia Silva Robert Kennedy Robert Rose Zach Blume


Andrew Kamphey, Editor of Influence Weekly, tacked this on my newsfeed:

YouTube Is Considering Letting Creators Sell Their Own Ads

Tubefilter
Feb 28, 2020
Marketing

“We’re experimenting with a new way for creators to sell advertising to brands with whom they already have a relationship,” Tom Leung, YouTube’s director of product management, said. He added that You...


Robert Kennedy, Data & Audience Marketing Solutions, made me aware of this article:

Want to get more from your data? Stop focusing on efficiency.

VentureBeat
Feb 28, 2020
Analytics

Focusing on efficiency made sense in the industrial economy. But for a modern business it's counterproductive. You can use data to innovate.


Zach Blume, Co-Founder, Managing Partner at Portal A, wrote this:

How Low-Quality Content Is Hurting Brands (And Creators)

Tubefilter
Feb 26, 2020
Marketing

Quality counts.



Robert Rose, Chief Strategy Officer of The Content Advisory, wrote this:

Who Is Your Brand's Villain?

TCA: The Content Advisory
Feb 26, 2020
Business

If you want to tell stories about your business that compel readers to act, you need an anti-hero. And, it's not your competitor.


Maureen Maher, Global Marketing, Enterprise Sales & Marketing, and Cross-Functional Team Leadership, linked me to this.:

11 Skills You Need to Land Your Dream Marketing Job

General Assembly Blog
Feb 26, 2020
Marketing

Want to land your dream marketing job? Here are 11 modern marketing skills you'll need to get there.


Pia Silva, Badass Branding & Business Design Methodology, wrote this:

The One Thing Most People Don't Understand About Branding.

Forbes
Feb 23, 2020
Marketing

With so many software platforms that provide beautiful design templates right out of the box, it is possible to have a nice-looking brand and website before you ever sign a client or sell a product.




copyright 2020 Michael Grover