That moment, argues Krug, can be enough to derail the purpose of their visit. “When we’re using the web, every question mark adds to our cognitive workload, distracting our attention from the task at hand,” he writes. Behavioral economists like Daniel Kahneman, who won the 2002 Nobel Memorial Prize in Economic Sciences for this work, go further: The easier it is for people to understand any information being presented to them, the more they will trust it and believe it’s true.
The way tax write-offs work is that they reduce your gross revenue or income by the total amount of allowable expenses. The result is called Adjusted Gross Revenue or income and becomes the basis on which a tax bill is calculated. Depending on the overall value of the deductions, tax write-offs can potentially save thousands or millions per year off a tax bill.