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Can CDPs Save Us From a Cookieless Future?

Chaos looms in the online advertising industry. Chrome, the web’s biggest browser with a 65% market share, plans to eliminate support for third-party cookies by the end of 2024. Other browsers, notably Firefox, Safari and DuckDuckGo, already block third-party cookies by default. But Chrome’s massive market share is making the earth move under advertising’s feet.

Third-party cookies are...

Michael Grover

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