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How Extended Producer Responsibility is Changing the Face of Business

How Extended Producer Responsibility is Changing the Face of Business

Consumer goods companies measure their plastic output in big numbers. A single international beverage manufacturer, for example, can produce several million tons of plastic packaging in just one year. Now imagine how much plastic must be out there when considering the multitude of other organizations across the globe—and their collective plastic output over the course of several decades.

Create Value by Deploying Environment, Social, Governance (ESG) Programs

Create Value by Deploying Environment, Social, Governance (ESG) Programs

Companies looking for a win from investors, customers, employees, and the community at large are well-served to get the ball rolling on implementing robust and sound Environment, Social, Governance (ESG) elements into the way they do business. Taking action on your ESG practices is a smart way to not only do good but also do well as ESG provides businesses with benefits across the spectrum of stak...

Methane 101: Examining Its Massive Impact on Climate Change

Methane 101: Examining Its Massive Impact on Climate Change

...But methane absorbs heat and radiation at a much higher level than CO2. The US Environmental Protection Agency’s Global Warming Potentials (GWP), a system designed to rank and compare the potency of different GHGs, ranks methane at 27 to 30 times more effective at trapping heat in the atmosphere than CO2 over a hundred year period. On a 20-year horizon, methane is 84 times more effective at tra...

Leading the Charge to a Zero Carbon Future

Leading the Charge to a Zero Carbon Future

In 2019, the United States released around 4.7 billion metric tons of carbon dioxide (CO2) into the atmosphere from burning fossil fuels alone. This is less than half the amount released by China, the world’s biggest offender at nearly 10 billion metric tons. These two countries alone account for over 40% of global emissions of CO2.

A different kind of SEO process.
I work with big and small brands alike to create market-facing content that is designed to build on the awareness and consideration that your marketing has been fostering. It starts with editorial profiles of your ideal customer, provides original content—articles, blogs, and other content—that is designed to appeal specifically to them, and ends up with an analytics report.

Review your marketing personas, interview key SMEs, review analytics and editorial efforts of competitors.
Assess what kinds of content will appeal to your ideal customers.
Write and promote content that meets their needs and wants.
Use analytics to determine how well the content did.
Revise and improve content plan based on what was learned.
Interested? Let's work together to create high quality
content for your B2B web site.

Here's how we can work together.


Introduction
We talk or video chat about your organization and needs. If it feels like a fit, we'll set up a time to start creating the editorial profiles.

Editorial Profile Review
Based on information you have given me and through research, I present to you the editorial profiles. We hone that to make sure it aligns with your marketing personas.

Content Creation
We'll create an editorial calendar for the next few months, agree on the cadence of new content, and then the new, original content starts flowing.

Publish and Monitoring
As the articles are published, we make sure they are scooped up by Google and monitor.

Analysis
We'll run an ongoing visualization of how the articles are doing, what kind of traffic they are generating, and track them through to conversions.

Review
We will periodically review the plan against what is learned. If modifications to the plan seem called for, we'll discuss that.

Michael Grover

Contact Michael Grover

617-435-1340

mike@michaelgrover.com

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