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How to Track the Elusive B2B Influencer

With so many B2B products being consideration-heavy purchases, requiring the buy-in of a range of people within an organization, B2B marketers could be making better use of Influencer partnerships to get their products on the awareness, engagement, and purchase path. B2B influencer marketing is as different from B2C influencer marketing as B2B marketing is from B2C marketing. They might be the...

Michael Grover

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