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Work Experience

Nearly my entire career has been spent working with online B2B businesses, helping them create and improve the way they use content on the web to reach highly-targeted B2B markets. I have always thrived in the chaos and thrill of business environments reinventing themselves.

About Me

Who I Am

I am Michael Grover, a freelance B2B writer with extensive SEO experience helping companies drive organic traffic from search engines.

I use a full-cycle process that involves first understanding your audience, writing quality content designed to appeal to them, using analytics to measure results, and improving the plan based on what was learned.

I write engaging long and short form content for technology, marketing, and environmental markets. I thrive on explaining complex concepts to ordinary people.

Additionally, I have held production, marketing, and business roles at Oracle and United Business Media.

International Marketing and SEO

International Marketing and SEO

  • Collaborated with international product teams using site analytics to improve international site performance (110 sites), search responsiveness, conversions, and to quickly surface and fix potential problem areas. Boosted international site traffic by 30%
  • Built automatic analytics KPI reporting tool that connected Adobe Analytics data to PowerPoint to generate weekly stakeholder presentations.
  • Managed Artificial Intelligence content pages; helped onboard acquisitions to main Oracle site.
  • Extensive stakeholder presentations.

VP Digital Products

VP Digital Products

Responsible for all digital products for niche media company. During my tenure, my team produced and managed over 200 products and projects, including:

  • Flagship site crn.com serving market of 3 million
  • Event sites providing at-event information and marketing for event.
  • Custom projects
  • Mobile versions
We also re-built the entire publishing stack, transferring 15 years of content from legacy system to new Drupal-based system and converted analytics from Adobe Analytics to Google Analytics.

Online Director of US Medical Publishing

Online Director of US Medical Publishing

Full responsibility for US online business for four specialty groups. Work included:

  • Converted siloed CMS to one taxonomy-driven CMS, enabling us to be much more responsive to client needs.
  • Integrated search and topic based supporter services.
  • Built video-based symposium product providing conference sessions year-round.
  • Ground-up construction of entire 17-person online team including marketing, sales, production, and business development.

Director of Content Operations and Syndication

Director of Content Operations and Syndication

  • Supervised and managed content workflow for 20+ daily news brands.
  • Led analytics reporting providing ad-hoc and planned reports and training.
  • Founded and ran organic promotion systems including generating and managing topical social accounts. Grew social following for one brand to 100K+.
  • Used analytics and data-mining to identify and propose new digital products including topic-based social media feeds.

Director of Marketing

Director of Marketing

  • Ran organic and paid traffic-driving programs through search engine SEO and promotions.
  • Founded and ran Tech Blog Network to generate traffic for like-minded sites*.
  • Created Dogear Peelback ad technology which generated significant revenue in year 1.*
* Awarded Best-of-the-Web from industry magazine

Michael Grover

Contact Michael Grover

617-435-1340

mike@michaelgrover.com

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