Michael Grover > Blog

A blog and links to articles that look at product and marketing trends and ideas in the technology and media spaces. And other random stuff that I think about.

YouTube Paying Stars Hundreds Of Thousands Of Dollars To Promote New Features (Report) - Tubefilter

Tubefilter--YouTube is paying some of its most-watched creators to promote new features meant to drive more revenue, according to a report from Bloomberg. Stars are reportedly earning sums in the tens and hundreds of thousands for enabling features including paid memberships and Super Chat.
August 13, 2018 Go to Tubefilter

Are Your Poor Marketing Results Really a Measurement Problem? - Visual IQ

visualiq--Find out why performance issues may not be due to marketing tactics. The problem might actually be how you’re measuring performance.
August 13, 2018 Go to visualiq

Internet Marketing Influencers with the Widest Social Reach [INFOGRAPHIC] - TechWyse 'Rise to the Top' Blog

The TechWyse ‘Rise to the Top’ Internet Marketing Blog--We have created a detailed Infographic of internet marketing influencers( social media, Public speakers, entrepreneurs, bloggers, industry experts) According to their presence in social media
August 13, 2018 Go to The TechWyse ‘Rise to the Top’ Internet Marketing Blog

What MoviePass Can Teach Us About the Future of Subscription Businesses

Harvard Business Review--The company provides a cautionary tale about understanding pricing and demand.
August 13, 2018 Go to Harvard Business Review

MIT's PubPub Seeks New Info Ecosystem

Beyond the Book--MIT Press and MIT Media Lab have deep roots in computing and communication that serve as foundation for the new Knowledge Futures Group.
August 12, 2018 Go to Beyond the Book

Follow the Influencer to Follow the Money [Infographic]

MarketingProfs--Influencer marketing can result in high ROI, but marketers must know what type of influencers and which platforms are best for their brands.
August 09, 2018 Go to MarketingProfs

Tribune Media breaks off $3.9 billion merger with Sinclair

Axios--It had previously run into legal roadblocks from FCC Chair Ajit Pai.
August 09, 2018 Go to Axios

The Influencer Marketing Revolution: Macro Versus Micro Influencers [Infographic]

MarketingProfs--Check out this infographic for how you can benefit from influencer marketing, what pricing might look like, how to decide if micro-influencers or macro influencers are right for you - and more.
August 09, 2018 Go to MarketingProfs

We Need a New Way to Describe Influencer Marketing

Medium--Influencer marketing is pretty well known by now. We’ve seen the rise in budgets, testimonials, use cases and publishers talking about it…
August 09, 2018 Go to Medium

World's 100 Most Influential People in Digital Government

Apolitical--We’re excited to present our 2018 list of the world’s 100 most influential people in digital government. It’s the first of its kind to show the international spread of the field, and includes individuals from every continent.
August 09, 2018 Go to Apolitical