Michael Grover > Blog

A blog and links to articles that look at product and marketing trends and ideas in the technology and media spaces. And other random stuff that I think about.

Why You Need Multi-Touch Attribution [Infographic] - Visual IQ

visualiq--This infographic describes the constantly changing landscape of digital marketing and why multi-touch attribution is essential for optimizing marketing effectiveness.
June 04, 2018 Go to visualiq

4 Secrets of Great Storytellers

Content Marketing Institute--To make your content marketing successful, you must tell great stories. Here are four secrets to do that – Content Marketing Institute
June 02, 2018 Go to Content Marketing Institute

15 Email Ideas You Should Send to Your Subscribers

The Social Ms--One big question in email marketing is: What should you send to your subscribers? Here are 15 email ideas that your subscribers will love!
June 02, 2018 Go to The Social Ms

An Oral History of The Americans Series Finale

Vulture--Behind “START,” one of the finest series-enders of the modern TV era.
June 02, 2018 Go to Vulture

Silicon Valley is stumped: Even A.I. cannot always remove bias from hiring

CNBC--Silicon Valley-funded start-ups claim their AI software can eliminate human bias in job-hiring. A new group of wary algorithm auditors would like to take a look at the code.
June 01, 2018 Go to CNBC

How to Use Social Media to Bring In More Customer Reviews

postplanner--Think you don't need positive online reviews? Think again! Here's a step-by-step process we've implemented to use social media to bring in more customer reviews. Follow this plan to dramatically improve the online visibility of your company.
June 01, 2018 Go to postplanner

Stop Asking People for Free Work - Jillian Ashley Blair Ivey - Medium

Medium--A few months ago, an old friend reached out. A former colleague of hers was looking for some help getting his organization’s name out in…
June 01, 2018 Go to Medium

You Have 9 Minutes and 59 Seconds to Hook Your Audience. Here's How to Do it In 3 Steps.

Inc.com--Neuroscientists say our brains have a primitive timing system that tunes out after ten minutes.
June 01, 2018 Go to Inc.com

Psychology Says You Can Actually Sell Anything, So Long as You Use These 4 'Hidden' Switches

Inc.com--Mastering the art of persuasion is a necessity when it comes to setting up a successful business. Here's how to tap into the human psyche by mind controlling customers to buy what you sell.
May 31, 2018 Go to Inc.com

4 Paths to Better Content Management and Strategy [New Research]

Content Marketing Institute--Struggle to manage content in a responsive, automated, scalable way? Check out Content Marketing Institute’s 2018 Content Management & Strategy Survey.
May 30, 2018 Go to Content Marketing Institute