Michael Grover > Blog > Marketing

A blog and links to articles that look at product and marketing trends and ideas in the technology and media spaces. And other random stuff that I think about.

Geico Keeps Interrupting Its Own Ads in Latest Pre-Roll Campaign by the Martin Agency

Creativity Online--Ads Embrace the Fact That Pre-Roll Is Disruptive
February 10, 2018 Go to Creativity Online

Twitter Photo Tips: The Ultimate Guide For Social Marketers in 2014

lkrsocialmedia--It just goes to show that the old cliche about a picture being worth a thousand words is actually pretty accurate – and that can REALLY come in handy when it comes to marketing!
February 09, 2018 Go to lkrsocialmedia

The one thing everybody forgets about Gartner's hype cycle, even in martech - Chief Marketing Technologist

Chief Marketing Technologist--The Gartner hype cycle is one of the more brilliant insights ever uncovered in the history of technology. I rank it right up there with Moore’s Law and Christensen’s model of disruptive innovation from below. Gartner’s hype cycle describes a 5-stage pattern that almost all new technologies follow.
February 06, 2018 Go to Chief Marketing Technologist

8 Old-School Branding Techniques That Will Still Work for You Today

Entrepreneur--The 'Mad Men' days are long over, but what survives are such Don Draper trademarks as business cards, snail mail and testimonials.,
February 06, 2018 Go to Entrepreneur

The State of Chatbots in 2018: Top Benefits and Challenges

MarketingProfs--Consumers say the primary benefit of chatbots used by companies for customer service is 24-hour availability, according to recent research. Find out much more from this study.
February 05, 2018 Go to MarketingProfs

Paid Social Case Studies

slideshare--Michael Durwin Paid Social Media CASE STUDIES
February 03, 2018 Go to slideshare

How do marketers manage their tech stack?

Biznology--Marketers are clearly significant tech spenders and they must have a strategy managing the new technology portfolio.
February 01, 2018 Go to Biznology

32 Marketing Intelligence Terms You Need to Know (Part 1)

visualiq--We’ve defined some of the most important concepts to help you with the complex language of marketing intelligence
January 30, 2018 Go to visualiq

9 Qualities of Good Writing

Ann Handley--There are two kinds of people: Those who think they can write, and those who think they can’t. And, very often, both are wrong. The truth is, most of us fall somewhere in the middle. We are all capable of producing good writing. Or, at least, better writing.
January 29, 2018 Go to Ann Handley

Do You Know the 27 Different Types of Gen Zers?

adage--While it's entirely natural to make generational generalizations—and, yes, such generalizations are often useful and even necessary for marketers and content makers and other parties invested in reaching discrete audiences—there's also a lot of nonsense baked into the hype.
January 24, 2018 Go to adage