Michael Grover > Blog > Marketing

A blog and links to articles that look at product and marketing trends and ideas in the technology and media spaces. And other random stuff that I think about.

The Vast Number of Technologies for Marketers Has Created a Paradox | ExchangeWire.com

exchangewire--Marketers have access to more audience and performance data to inform their marketing and advertising efforts, but it’s scattered across multiple systems with no simple way to tie it together.
August 17, 2017 Go to exchangewire

How to Create a Content Management Plan in 6 Easy Steps - Lisa Larter

Lisa Larter--Creating a Content Management Plan will keep you organized and save you time.
August 16, 2017 Go to Lisa Larter

Case Study: How we got a 33.9% Amazon click through rate with stone cold traffic

Thrive Themes--We wanted to test how powerful quizzes could be for sales and affiliate sites. Here's the result...
August 11, 2017 Go to Thrive Themes

Here's How Easy It Is to Become a Phony Instagram Influencer

Highsnobiety--Marketing agency Mediakix has conducted an investigation into the murky world of online Instagram fakers. Read about what went down here.
August 08, 2017 Go to Highsnobiety

LinkedIn Is Launching Website Demographics So You Can Track Your Visitors

WeRSM - We are Social Media--LinkedIn has announced it is rolling out Website Demographics, a tool that allows people and companies to track the professional traits of their website visitors.
July 31, 2017 Go to WeRSM - We are Social Media

P&G Cuts More Than $100 Million in ‘Largely Ineffective’ Digital Ads

WSJ--Procter & Gamble Co. cut more than $100 million in digital marketing spend in the June quarter.
July 31, 2017 Go to WSJ

10 Tips That Will Make You a Better Blogger

Social Media Today--Looking to improve your blog content? Here are ten tips to help get you the right track.
July 27, 2017 Go to Social Media Today

Sheryl Sandberg Explains a New Way to Sell on Facebook (That You've Never Thought Of)

Inc.com--Facebook COO Sheryl Sandberg answers an audience member's question with a few tips and tricks for growing your audience.
July 26, 2017 Go to Inc.com

Marketo's domain name disaster (Lessons to learn)

Jason Marlowe--Marketo didn't renew their domain. And then it expired... Yeah, that just happened. Marketo, which
July 26, 2017 Go to Jason Marlowe

Infographic: A Stunning Visual Map of the Social Media Universe

Visual Capitalist--Explore the massive social media ecosystem of 2017 with this infographic, as well as how things have changed over the last 10 years.
July 25, 2017 Go to Visual Capitalist