Michael Grover > Blog > Marketing

A blog and links to articles that look at product and marketing trends and ideas in the technology and media spaces. And other random stuff that I think about.

What Can Content Marketers Learn from Comedians? - Scripted

Scripted--Content marketers may write web copy for businesses while comedians write jokes for comedy, but there are many similarities between the two professions.
January 21, 2018 Go to Scripted

10 LinkedIn Publishing Tips: We Analyzed 3000 LinkedIn Blog Posts

OkDork.com--LinkedIn performs 3x better than other social networks. If you want to grow your brand and website, LinkedIn is the best place. Here are 10 tips to make your LinkedIn content get noticed.
January 19, 2018 Go to OkDork.com

How to Use Facebook Dynamic Creative Ads for Optimized Facebook Ads : Social Media Examiner

socialmediaexaminer--The Facebook Dynamic Creative ad feature automatically tests multiple variations of a single ad.
January 15, 2018 Go to socialmediaexaminer

How to keep a charity gaming marathon going for 160 hours straight

Ars Technica--Behind the scenes with the tech and people behind Awesome Games Done Quick
January 14, 2018 Go to Ars Technica

The 6 Best Demand Generation Strategies and Activities for B2B

integrate--Demand marketing may be evolving quickly, but some strategies continue to deliver results. Discover 6 effective ideas for B2B marketing success.
January 10, 2018 Go to integrate

Why CMOs Aren't Turning to Marketing Analytics Vendors for Marketing Analytics

InsightSquared--There’s an African proverb that goes something like this: When elephants fight, the grass suffers. This scenario is beginning to play out in marketing.
January 08, 2018 Go to InsightSquared

The 50 Best B2B #KeynoteInks of 2017

quarry--B2B marketing agency Quarry is teaming up with graphic recorder Kelly Kingman to capture the hottest 2017 MarketingProfs' B2B Marketing Forum talks as #KeynoteInks. Hand drawn in real-time as presentations unfold, each Keynote Ink condenses speakers' ideas and energy into one fantastic visual summary.
January 08, 2018 Go to quarry

This Irish Anti-Smoking Ad Is So Good, It's Now Running in New York

adweek--The transatlantic tale of HSE’s ‘I Will Survive.’
January 06, 2018 Go to adweek

What is "Data Deadweight" and Why Should Marketers Care? - TechTarget

TechTarget--This blog helps marketers understand how to reduce data deadweight in their databases using purchase intent insight with best practices based on experience.
January 03, 2018 Go to TechTarget