Michael Grover > Blog > Marketing

A blog and links to articles that look at product and marketing trends and ideas in the technology and media spaces. And other random stuff that I think about.

5 Tips to Supercharge Your Social Media Marketing Engagement - iNFOGRAPHiCs MANiA

iNFOGRAPHiCsMANiA--5 Tips to Supercharge Your Social Media Marketing Engagement: Hunting in the social media marketing "jungle", implies that you have an idea of what social media engagement is. Moreover, topping the relevant metric should be your major concern. But, posting with a willy-nilly attitude will not produce the fruits you need. Find some useful global social media statistics & trends and keep in mind the
September 22, 2018 Go to iNFOGRAPHiCsMANiA

Authenticity: The Secret Ingredient to B2B Content Marketing

SnapApp--B2B content marketing has changed dramatically in recent years, but savvy marketers keep up with their secret ingredient: authenticity. Learn why, and check out examples.
September 20, 2018 Go to SnapApp

Has LinkedIn Ruined Slideshare?

Convince and Convert: Social Media Consulting and Content Marketing Consulting--Slideshare is fraying like the hem on a K-Mart dress. Is it too late to save, and who's at fault? Jay Baer digs in.
September 10, 2018 Go to Convince and Convert: Social Media Consulting and Content Marketing Consulting

How to Use Content Marketing to Build Your Digital Brand

Digital Branding Institute--Content marketing and digital branding are powerful together. Using content marketing to build your digital brand can strengthen your efforts.
September 09, 2018 Go to Digital Branding Institute

22 Experts Tell How to Know if Your Content Marketing Works

Content Marketing Institute--How do you know your content marketing is working? Here’s advice from 22 experts presenting at Content Marketing World – Content Marketing Institute
September 09, 2018 Go to Content Marketing Institute

Women Over 50 Are Often Disregarded by Marketers.

adweek--The spending power of 50-plus females accounts for over 27 percent of all consumer spending, which is 3 percent more than their male counterparts
September 07, 2018 Go to adweek

Study: Too much creep in personalization - #Advertising

bizreport--Over the past two years consumers have become more vocal in their criticism of brands' personalization efforts and use of data.
September 04, 2018 Go to bizreport

This is the Highest Performing Image Size on Instagram

Dash Hudson Blog--Because marketing and creative decisions are of equal importance, we're putting the aesthetic debate of Instagram image sizing to bed once and for all.
September 02, 2018 Go to Dash Hudson Blog

Inside Netflix's TV Marketing Machine

The Information--When Netflix debuted “Stranger Things” in 2016, it was so optimistic about the 1980s-era spooky thriller that it poured $50 million into promoting the show, much of it on Facebook. Yet when it came to the reboot last year of classic sitcom “One Day at a Time,” the marketing team didn’t even ...
August 26, 2018 Go to The Information

Survey: Teens cutting back on mobile screen, social media time - Marketing Land

Marketing Land--A majority of teens said they're consciously reducing social media, video games and mobile phone time.
August 23, 2018 Go to Marketing Land