Michael Grover > Blog > Marketing

A blog and links to articles that look at product and marketing trends and ideas in the technology and media spaces. And other random stuff that I think about.

Are Your Poor Marketing Results Really a Measurement Problem? - Visual IQ

visualiq--Find out why performance issues may not be due to marketing tactics. The problem might actually be how you’re measuring performance.
August 13, 2018 Go to visualiq

Internet Marketing Influencers with the Widest Social Reach [INFOGRAPHIC] - TechWyse 'Rise to the Top' Blog

The TechWyse ‘Rise to the Top’ Internet Marketing Blog--We have created a detailed Infographic of internet marketing influencers( social media, Public speakers, entrepreneurs, bloggers, industry experts) According to their presence in social media
August 13, 2018 Go to The TechWyse ‘Rise to the Top’ Internet Marketing Blog

Follow the Influencer to Follow the Money [Infographic]

MarketingProfs--Influencer marketing can result in high ROI, but marketers must know what type of influencers and which platforms are best for their brands.
August 09, 2018 Go to MarketingProfs

The Influencer Marketing Revolution: Macro Versus Micro Influencers [Infographic]

MarketingProfs--Check out this infographic for how you can benefit from influencer marketing, what pricing might look like, how to decide if micro-influencers or macro influencers are right for you - and more.
August 09, 2018 Go to MarketingProfs

We Need a New Way to Describe Influencer Marketing

Medium--Influencer marketing is pretty well known by now. We’ve seen the rise in budgets, testimonials, use cases and publishers talking about it…
August 09, 2018 Go to Medium

SEO Basics: A complete guide to the 3 factors in search rankings

Orbit Media Studios--Let’s review the basics of SEO (search engine optimization). This is a high-level look at the three main factors involved in search, the art and science of attracting qualified visitors from search engines.
August 06, 2018 Go to Orbit Media Studios

How to Develop a Content Marketing Plan with Templates - Curata Blog

Curata Blog--How to develop a content marketing plan including how to set goals, identify the right audience and create an editorial calendar that will work.
August 06, 2018 Go to Curata Blog

Facebook's 'downvote' system begins rolling out wider in US-here's how it works

Ars Technica--Includes clear dictate to "demote" comments that are "uncivil or irrelevant."
July 29, 2018 Go to Ars Technica

5 Examples of Original Research in Content Marketing: How to Be the Primary Source

Orbit Media Studios--Content comes in all shapes and sizes. Helpful how-tos, webinars, whitepapers, roundups and rants. But original research is one type of content that crushes almost anything else you can publish. Here are 5 ways to win with data.
July 28, 2018 Go to Orbit Media Studios

10 Brilliant Strategies For Writing Viral Content

Forbes--Write viral content, reach millions, rule the internet. If you’re looking for ways get people talking, check out these 10 strategies from the experts themselves.
July 25, 2018 Go to Forbes