A simple settings change in Google’s Chrome browser is going to wreak Y2k-like havoc on the entire digital marketing industry by the end of 2024. That change? Third-party cookies will default to being blocked.
The first thing to know about Pivot Tables is that there is nothing a Pivot Table does that an advanced user can’t also do through writing formulas. The value of the Pivot Table is that the data can be sliced and diced quickly and the drag-and-drop interface means that there is no need to wrestling with sometimes-unwieldy formulas. Instead, Pivot Tables help you explore the data and visualize the...
...structured data can be defined as a controlled and hierarchically organized vocabulary used to describe and classify entities, be they news articles or a business’s products and services. In organizations, structured data helps make information more accessible and easier to analyze, leading to deeper insights. On the internet, it helps make information and web pages become more discover...
Metadata is frequently described as “data about other data.” Whether describing the contents of a web page, providing the technical details of the kind of camera used to capture an image, or the administrative information of usage rights, among many examples, metadata provides additional information that helps assets get found and used more efficiently. In fact, metadata is mainly designed to be m...
When the first bits were dropped on the first hard-disk drive, it’s not likely that computer scientists imagined the onslaught of data just 50 years would bring. But those pioneers probably recognized that data management was going to become a challenge. Part of meeting that challenge is data modeling: the practice of developing data storage and retrieval solutions that fit the requirements of a p...
In the data mart model, marketing, sales, finance and each operational business unit has access to the segment of the data warehouse and the information that is most relevant to them. Instead of live queries run against mammoth tables, queries run through a data mart are tight and targeted — and fast. Just as important, data marts provide frameworks to deliver actionable reports more rapidly....
If it was trending in #marketing, which Linkedin claims to have more than 19 million followers, would it be unreasonable for me to expect viewership of the post to head upwards and fast? Even a tiny fraction of those 19 million+ #marketing followers ought to give me a huge bump in viewership of my post. For, certainly the Linkedin algorithm must use trending as a component for display. I mean,...
That is exactly how blockchain works, however super-charged by computers to have thousands or tens of thousands of nodes. When an authenticated transaction is posted to one node, that information is automatically posted to them all. So, as did Scrooge in the example above, a discrepancy can be found out by checking across nodes. And since computers are at play here, a thousand nodes can be checked...
Review your marketing personas, interview key SMEs, review analytics and editorial efforts of competitors.
Assess what kinds of content will appeal to your ideal customers.
Write and promote content that meets their needs and wants.
Use analytics to determine how well the content did.
Revise and improve content plan based on what was learned.
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