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Writing Samples about SEOx

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Does a FAQ page have a role in improving your SEO?

Does a FAQ page have a role in improving your SEO?

Search Engine Journal recently published and interesting article by Lee Wilson in which Lee explores 25 Effective FAQ pages and gives some great advice about them.

It brought to mind a FAQ section I recently built for a client in the event automation space. They were having Google trouble because their space is dominated by 800-pound gorillas taking up all the Google oxygen.

My theory was that a FAQ section would at least help get them into Google's "People Also Aske...

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What is Metadata and Why is it Important?

What is Metadata and Why is it Important?

Metadata is frequently described as “data about other data.” Whether describing the contents of a web page, providing the technical details of the kind of camera used to capture an image, or the administrative information of usage rights, among many examples, metadata provides additional information that helps assets get found and used more efficiently. In fact, metadata is mainly designed to be m...

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The Impact of #trending on Linkedin

The Impact of #trending on Linkedin

If it was trending in #marketing, which Linkedin claims to have more than 19 million followers, would it be unreasonable for me to expect viewership of the post to head upwards and fast? Even a tiny fraction of those 19 million+ #marketing followers ought to give me a huge bump in viewership of my post. For, certainly the Linkedin algorithm must use trending as a component for display. I mean,...

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Google's Position Zero: Are Your Pages Eligible?

Google's Position Zero: Are Your Pages Eligible?

In the Google Universe, there is a position referred to as Position Zero. It appears at the top of the organic results. Sometimes it displays as a list, sometimes a table, sometimes a snippet. It's an enviable spot which boosts click-through anywhere from 114% to 516%, according to Hubspot and SearchEngineLand. It's a smart bit of programming on Google's part. For SEO, though, it has some compl...

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The SEO Manifesto

The SEO Manifesto

Why is good content important? Because it turns out that if your story reads well to humans, then it's indexed well by Google. And if it’s indexed well by Google, it will show up in relevant searches for the people you want visiting your site. There is no silver bullet SEO that will get organic traffic to a poorly-written page. If the content on the page is not well-written and compelling, no a...

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A different kind of SEO process.
I work with big and small brands alike to create market-facing content that is designed to build on the awareness and consideration that your marketing has been fostering. It starts with editorial profiles of your ideal customer, provides original content—articles, blogs, and other content—that is designed to appeal specifically to them, and ends up with an analytics report.

Review your marketing personas, interview key SMEs, review analytics and editorial efforts of competitors.
Assess what kinds of content will appeal to your ideal customers.
Write and promote content that meets their needs and wants.
Use analytics to determine how well the content did.
Revise and improve content plan based on what was learned.
Interested? Let's work together to create high quality
content for your B2B web site.

Here's how we can work together.


Introduction
We talk or video chat about your organization and needs. If it feels like a fit, we'll set up a time to start creating the editorial profiles.

Editorial Profile Review
Based on information you have given me and through research, I present to you the editorial profiles. We hone that to make sure it aligns with your marketing personas.

Content Creation
We'll create an editorial calendar for the next few months, agree on the cadence of new content, and then the new, original content starts flowing.

Publish and Monitoring
As the articles are published, we make sure they are scooped up by Google and monitor.

Analysis
We'll run an ongoing visualization of how the articles are doing, what kind of traffic they are generating, and track them through to conversions.

Review
We will periodically review the plan against what is learned. If modifications to the plan seem called for, we'll discuss that.

Michael Grover

Contact Michael Grover

617-435-1340

mike@michaelgrover.com

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