Michael Grover

I am a technical marketer who strives to answer three questions about your marketing site:
  1. How do you get more qualified prospects to your site?
  2. What do they do once they get to your site?
  3. How can you improve your conversion rates so more visitors become customers?

Clients

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People say...

“...highly creative and understands the importance of focusing on the practical business ramifications - revenue and profit - of the projects he's working on...”


“...an innovator and thinker who executes.”

About Me.

My value comes from 20+ years of hands-on experience running web products and marketing — including SEO, Analytics, content marketing, product management, and more — for news, technology, media, and healthcare education companies.

What can I do for your business?

Market dynamics are changing fast and resources are getting tighter. And your marketing to-do list probably shows no signs of letting up.

I use an on-call, concierge model so your marketing team can work with me as-needed and can be as involved as they need me to be.

From very tactical projects like helping to understand how your site is currently being used to creating and executing plans that will draw the kind of visitors you want (and more of them) to hands-on management of your site.

Services

How is your web site used?

What pages and sections attract the most visitors? How do you turn anonymous visitors into customers? How can you do that more often?

Full Analytics Review ~6 to 10 hours
KPI Tracking Analysis ~4 to 6 hours
Self-service Report Building ~1 hour

Regular reporting, analytics management, code and tag deployment, KPI identification & management, Integrating 3rd-party data. Google Analytics, Adobe Analytics, Tableau, Domo

Get more visitors.

Identify and execute ways to draw more visitors to your site. Includes search engine traffic to your site, paid traffic plans, list building, etc.

Audience Building Plan ~4 to 6 hours
Search Engine Review ~3 to 6 hours
Content Strategy Alignment ~2 to 4 hours

Create and deploy an effective, measurable SEO strategy. Improve performance of Key Performance Indicators. Includes site and content review as well as a 15-point technical review.

Manage your site.

Ongoing site management and production services to improve your site, build more pages that convert people, and keep your site up to date.

Deploy New Content ~1 to 3 hours
CMS Transition Planning ~3 to 6 hours
Video/OTT Strategy Deployment ~2 to 4 hours

Marketing support for your web site. Wordpress, Wix, Squarespace, custom PHP, Marketing Automation Systems, and more. Plus graphics, video, and design: Adobe Photoshop, Premiere, After Effects.

Also...

Audience Development Marketing
Build targeted audiences that match your demographics. Identify market characteristics, similar-audience identification, strategies and tactics for reaching them.
Industry Roundup Newsletter
Produce a weekly or bi-weekly newsletter covering news from your industry. Keep your prospects engaged and show leadership with a weekly or bi-weekly newsletter highlighting the news from around your specific market.
Product Management
New and existing products. Help thinking through new digital products or help with existing products. Roadmap development. Product specifications. Developer supervision.

References

From Linkedin

Marketing Blog

Articles from around the web related to marketing.

View All Entries

04-16-2021 Marketing
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7 Go-To Content Marketing Resources (For B2B Marketers)

Foundation Marketing Tyring to improve your marketing efforts but you've come across an overwhelming amount of online resources and don't know where to start? Not to worry. We've got you covered.

04-13-2021 SEO
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Content Audit & Optimization Plan for Your Website

surferseo With Content Planner for the domian you can quickly review the state of your website’s content, find a ready optimization action plan, and get writing guidelines to improve each of your pages.

04-13-2021 SEO
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Using Regex in GSC to Find Longtail Keywords and Questions

SEO Notebook With Google Search Console, find out which questions your site ranks well.

04-13-2021 Marketing
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Why CAPTCHAs have gotten so difficult

The Verge Demonstrating you’re not a robot is getting harder and harder

04-12-2021 Marketing
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What Are Marketing Leadership's Biggest Gaps?

Marketing Charts Close to 6 in 10 CMOs rate the caliber of their global marketing teams as excellent (14%) or very good (44%).

04-07-2021 Marketing
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B2B CMO says B2B Marketing is Over. Here's Why.

ivanti Business stakeholders are consumers who have leveled up expectations for responsiveness, immediacy and personalization in every area of their lives.

04-06-2021 Marketing
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What You Should (& Should Not) Do with Your Sitelinks

Search Engine Journal Here are tips and examples on how you can leverage sitelinks to improve your paid search campaigns' performance and brand awareness.

04-06-2021 Marketing
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How Attorneys Should Use Google My Business

Bardorf Legal Marketing Google My Business is a must-have in today’s virtual world. Even for attorneys who traditionally rely on referrals for business need to be visible and discove

Work Experience

See Projects

Oracle Corporation

International Marketing and SEO

The Channel Company

VP, Digital Products

United Business Media

Director of Marketing, Director Online, Content Operations, and Syndication

Education & Skills

Emerson College

Bachelor of Fine Arts
Creative Writing/Publishing, Editor of Omnivore magazine, President of Experimental Film and Animation Society.

Skills

  • Analytics: Omniture/Adobe Analytics and Google Analytics. Certified in Google Analytics.
  • Programming: PHP, Cold Fusion, Xcode, HTML5, Javascript, Agile, mySql
  • Graphics: Premiere (Video Editing), After Effects (Motion Graphics), Photoshop, Screenflow (demo software).
  • Marketing Automation and Content Management: Eloqua (now Oracle Marketing Cloud), Responsys, Brightedge, Wordpress, Drupal, Teamsite, Screaming Frog, Hubspot CRM, Saleforce
  • Language: Spanish & English