A different kind of SEO process.
I work with big and small brands alike to create market-facing content that is designed to build on the awareness and consideration that your marketing has been fostering. It starts with editorial profiles of your ideal customer, provides original content—articles, blogs, and other content—that is designed to appeal specifically to them, and ends up with an analytics report.
Review your marketing personas, interview key SMEs, review analytics and editorial efforts of competitors.
Assess what kinds of content will appeal to your ideal customers.
Write and promote content that meets their needs and wants.
Use analytics to determine how well the content did.
Revise and improve content plan based on what was learned.
Interested? Let's work together to create high quality
content for your B2B web site.
Here's how we can work together.
We talk or video chat about your organization and needs. If it feels like a fit, we'll set up a time to start creating the editorial profiles.
Editorial Profile Review
Based on information you have given me and through research, I present to you the editorial profiles. We hone that to make sure it aligns with your marketing personas.
We'll create an editorial calendar for the next few months, agree on the cadence of new content, and then the new, original content starts flowing.
Publish and Monitoring
As the articles are published, we make sure they are scooped up by Google and monitor.
We'll run an ongoing visualization of how the articles are doing, what kind of traffic they are generating, and track them through to conversions.
We will periodically review the plan against what is learned. If modifications to the plan seem called for, we'll discuss that.
20 hours per month.
Starting at US$4,500
15 hours per month.
Starting at US$3,375/month
Blog Posts, Articles, How-to Guides, White Papers, Customer Stories, Social Media Posts, eBooks, Product Reviews, Listicles, FAQs, Explainers, Case Studies, and more.
Agency, editorial discounts available.