Michael Grover

I am a technical marketer who strives to answer three questions about your marketing site:
  1. How do you get more qualified prospects to your site?
  2. What do they do once they get to your site?
  3. How can you improve your conversion rates so more visitors become customers?

Clients

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People say...

“...highly creative and understands the importance of focusing on the practical business ramifications - revenue and profit - of the projects he's working on...”


“...an innovator and thinker who executes.”

About Me.

My value comes from 20+ years of hands-on experience running web products and marketing — including SEO, Analytics, content marketing, product management, and more — for news, technology, media, and healthcare education companies.

What can I do for your business?

Market dynamics are changing fast and resources are getting tighter. And your marketing to-do list probably shows no signs of letting up.

I use an on-call, concierge model so your marketing team can work with me as-needed and can be as involved as they need me to be.

From very tactical projects like helping to understand how your site is currently being used to creating and executing plans that will draw the kind of visitors you want (and more of them) to hands-on management of your site.

Services

How is your web site used?

What pages and sections attract the most visitors? How do you turn anonymous visitors into customers? How can you do that more often?

Full Analytics Review ~6 to 10 hours
KPI Tracking Analysis ~4 to 6 hours
Self-service Report Building ~1 hour

Regular reporting, analytics management, code and tag deployment, KPI identification & management, Integrating 3rd-party data. Google Analytics, Adobe Analytics, Tableau, Domo

Get more visitors.

Identify and execute ways to draw more visitors to your site. Includes search engine traffic to your site, paid traffic plans, list building, etc.

Audience Building Plan ~4 to 6 hours
Search Engine Review ~3 to 6 hours
Content Strategy Alignment ~2 to 4 hours

Create and deploy an effective, measurable SEO strategy. Improve performance of Key Performance Indicators. Includes site and content review as well as a 15-point technical review.

Manage your site.

Ongoing site management and production services to improve your site, build more pages that convert people, and keep your site up to date.

Deploy New Content ~1 to 3 hours
CMS Transition Planning ~3 to 6 hours
Video/OTT Strategy Deployment ~2 to 4 hours

Marketing support for your web site. Wordpress, Wix, Squarespace, custom PHP, Marketing Automation Systems, and more. Plus graphics, video, and design: Adobe Photoshop, Premiere, After Effects.

Also...

Audience Development Marketing
Build targeted audiences that match your demographics. Identify market characteristics, similar-audience identification, strategies and tactics for reaching them.
Industry Roundup Newsletter
Produce a weekly or bi-weekly newsletter covering news from your industry. Keep your prospects engaged and show leadership with a weekly or bi-weekly newsletter highlighting the news from around your specific market.
Product Management
New and existing products. Help thinking through new digital products or help with existing products. Roadmap development. Product specifications. Developer supervision.

References

From Linkedin

Marketing Blog

Articles from around the web related to marketing.

View All Entries

05-13-2021 Marketing
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What is Personal Branding? Everything You Need to Know

Marketing Insider Group Personal branding is when you market yourself and your work as a brand. You don’t have to have a traditional business or any business to create a personal brand, but business owners can benefit from it as well.

05-13-2021 Marketing
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6 Content Marketing Myths That You Need To Overcome

CMSWire.com Content marketing can be challenging if you lack the right resources or if you're not following the right strategy.

05-12-2021 Business
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Frustrating Design Patterns That Need Fixing: Birthday Picker - Smashing Magazine

Smashing Magazine In this new series of articles on UX, we take a closer look at some frustrating design patterns and explore better alternatives, along with plenty of examples to keep in mind when building or designing one. Let’s start with an infamous birthday picker.

05-11-2021 Marketing
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How Your Content Marketing Strategy Can Lead to SEO Success

MarketingMaven | GlobalSpec One key benefit of a content marketing strategy is that it supports your SEO efforts by helping to grow organic web traffic. Content can be a great ally to SEO if your content strategy includes:

05-10-2021 Business
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Three Seismic Shifts In Buying Behavior

Forrester Forrester’s 2021 B2B Buying Study, with more than 950 respondents from around the world, reveals significant changes in buying behavior.

04-20-2021 Business
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Emotional intelligence: 5 signs yours needs work

enterprisersproject Strong, effective leadership requires emotional intelligence. Here’s how to tell if yours may be lacking – and how to improve it.

04-20-2021 Business
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A personal approach to organizational time management

McKinsey & Company Improving the fit between the priorities of managers, their direct reports, and their supervisors--all the way up to the CEO--is a good place to start.

04-19-2021 Business
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Kindle Vella - Reader Experience

kdp Documentation for new Kindle shorts format.

Work Experience

See Projects

Oracle Corporation

International Marketing and SEO

The Channel Company

VP, Digital Products

United Business Media

Director of Marketing, Director Online, Content Operations, and Syndication

Education & Skills

Emerson College

Bachelor of Fine Arts
Creative Writing/Publishing, Editor of Omnivore magazine, President of Experimental Film and Animation Society.

Skills

  • Analytics: Omniture/Adobe Analytics and Google Analytics. Certified in Google Analytics.
  • Programming: PHP, Cold Fusion, Xcode, HTML5, Javascript, Agile, mySql
  • Graphics: Premiere (Video Editing), After Effects (Motion Graphics), Photoshop, Screenflow (demo software).
  • Marketing Automation and Content Management: Eloqua (now Oracle Marketing Cloud), Responsys, Brightedge, Wordpress, Drupal, Teamsite, Screaming Frog, Hubspot CRM, Saleforce
  • Language: Spanish & English