Michael Grover

I am a technical marketer who strives to answer three questions about your marketing site:
  1. How do you get more qualified prospects to your site?
  2. What do they do once they get to your site?
  3. How can you improve your conversion rates so more visitors become customers?

Clients

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People say...

“...highly creative and understands the importance of focusing on the practical business ramifications - revenue and profit - of the projects he's working on...”


“...an innovator and thinker who executes.”

About Me.

My value comes from 20+ years of hands-on experience running web products and marketing — including SEO, Analytics, content marketing, product management, and more — for news, technology, media, and healthcare education companies.

What can I do for your business?

Market dynamics are changing fast and resources are getting tighter. And your marketing to-do list probably shows no signs of letting up.

I use an on-call, concierge model so your marketing team can work with me as-needed and can be as involved as they need me to be.

From very tactical projects like helping to understand how your site is currently being used to creating and executing plans that will draw the kind of visitors you want (and more of them) to hands-on management of your site.

Services

How is your web site used?

What pages and sections attract the most visitors? How do you turn anonymous visitors into customers? How can you do that more often?

Full Analytics Review ~6 to 10 hours
KPI Tracking Analysis ~4 to 6 hours
Self-service Report Building ~1 hour

Regular reporting, analytics management, code and tag deployment, KPI identification & management, Integrating 3rd-party data. Google Analytics, Adobe Analytics, Tableau, Domo

Get more visitors.

Identify and execute ways to draw more visitors to your site. Includes search engine traffic to your site, paid traffic plans, list building, etc.

Audience Building Plan ~4 to 6 hours
Search Engine Review ~3 to 6 hours
Content Strategy Alignment ~2 to 4 hours

Create and deploy an effective, measurable SEO strategy. Improve performance of Key Performance Indicators. Includes site and content review as well as a 15-point technical review.

Manage your site.

Ongoing site management and production services to improve your site, build more pages that convert people, and keep your site up to date.

Deploy New Content ~1 to 3 hours
CMS Transition Planning ~3 to 6 hours
Video/OTT Strategy Deployment ~2 to 4 hours

Marketing support for your web site. Wordpress, Wix, Squarespace, custom PHP, Marketing Automation Systems, and more. Plus graphics, video, and design: Adobe Photoshop, Premiere, After Effects.

Also...

Audience Development Marketing
Build targeted audiences that match your demographics. Identify market characteristics, similar-audience identification, strategies and tactics for reaching them.
Industry Roundup Newsletter
Produce a weekly or bi-weekly newsletter covering news from your industry. Keep your prospects engaged and show leadership with a weekly or bi-weekly newsletter highlighting the news from around your specific market.
Product Management
New and existing products. Help thinking through new digital products or help with existing products. Roadmap development. Product specifications. Developer supervision.

References

From Linkedin

Marketing Blog

Articles from around the web related to marketing.

View All Entries

05-25-2021 Marketing
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Are B2B and B2C marketing really any different?

Marketing Week Marketing to businesses is strategically no different from marketing to consumers, but using the same tactics for both won't be effective.

05-24-2021 Analytics
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Marketing, Sales Teams Least Data-Driven Departments

mediapost One surprising result that emerged from the survey is that among the executives surveyed, the sales and marketing teams are the least data-driven.

05-24-2021 Analytics
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10 Ways to Use Calculated Fields in Google Data Studio

Seer Interactive Learn how to create calculated fields in Google Data Studio and find formulas for some of our favorite ways to use calculated fields in your reports!

05-23-2021 Analytics
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This is How Executives Are Fixing Their Data Shortcomings | Capital One

Capital One As executives look to identify disruption and change in their markets, they’re investing in more data tools and technologies.

05-19-2021 Business
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30 Truly Fascinating App Usage Statistics to Know in 2021

WebsiteBuilder.org Do you know how many apps you open daily? Be fascinated with these app usage statistics you never thought happens in our daily lives.

05-19-2021 SEO
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There Are Four Kinds of Keyword Research

SparkToro There are traffic opportunities beyond Google. The open web itself, dozens of social media sites, hundreds of content platforms, publishers of every variety, podcasts, blogs, news sites, webinars, email and loads more can all send quality traffic.

05-19-2021 Business
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Average Customer Acquisition Cost (CAC) By Industry: B2B Edition

First Page Sage In this article, we show you what a good CAC looks like within your industry and help you compare your CAC to adjacent industries.

05-17-2021 Marketing
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Brands Reallocate Ad Budgets As Privacy Policies Put Them In A Tailspin

mediapost Privacy strategies from Apple, Google and Facebook have led marketers to reallocate ad budgets from one platform to another, as each brand tries to determine what works for them and what doesn't.

05-17-2021 Marketing
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3 Easy Ways Content Marketers Can Provide Instant Value to the Sales Teams

Content Marketing Institute Here are three easy ways content marketers can support the sales team –Content Marketing Institute

Work Experience

See Projects

Oracle Corporation

International Marketing and SEO

The Channel Company

VP, Digital Products

United Business Media

Director of Marketing, Director Online, Content Operations, and Syndication

Education & Skills

Emerson College

Bachelor of Fine Arts
Creative Writing/Publishing, Editor of Omnivore magazine, President of Experimental Film and Animation Society.

Skills

  • Analytics: Omniture/Adobe Analytics and Google Analytics. Certified in Google Analytics.
  • Programming: PHP, Cold Fusion, Xcode, HTML5, Javascript, Agile, mySql
  • Graphics: Premiere (Video Editing), After Effects (Motion Graphics), Photoshop, Screenflow (demo software).
  • Marketing Automation and Content Management: Eloqua (now Oracle Marketing Cloud), Responsys, Brightedge, Wordpress, Drupal, Teamsite, Screaming Frog, Hubspot CRM, Saleforce
  • Language: Spanish & English