Michael Grover

I am a technical marketer who strives to answer three questions about your marketing site:
  1. How do you get more qualified prospects to your site?
  2. What do they do once they get to your site?
  3. How can you improve your conversion rates so more visitors become customers?

Clients

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People say...

“...highly creative and understands the importance of focusing on the practical business ramifications - revenue and profit - of the projects he's working on...”


“...an innovator and thinker who executes.”

About Me.

My value comes from 20+ years of hands-on experience running web products and marketing — including SEO, Analytics, content marketing, product management, and more — for news, technology, media, and healthcare education companies.

What can I do for your business?

Market dynamics are changing fast and resources are getting tighter. And your marketing to-do list probably shows no signs of letting up.

I use an on-call, concierge model so your marketing team can work with me as-needed and can be as involved as they need me to be.

From very tactical projects like helping to understand how your site is currently being used to creating and executing plans that will draw the kind of visitors you want (and more of them) to hands-on management of your site.

Services

How is your web site used?

What pages and sections attract the most visitors? How do you turn anonymous visitors into customers? How can you do that more often?

Full Analytics Review ~6 to 10 hours
KPI Tracking Analysis ~4 to 6 hours
Self-service Report Building ~1 hour

Regular reporting, analytics management, code and tag deployment, KPI identification & management, Integrating 3rd-party data. Google Analytics, Adobe Analytics, Tableau, Domo

Get more visitors.

Identify and execute ways to draw more visitors to your site. Includes search engine traffic to your site, paid traffic plans, list building, etc.

Audience Building Plan ~4 to 6 hours
Search Engine Review ~3 to 6 hours
Content Strategy Alignment ~2 to 4 hours

Create and deploy an effective, measurable SEO strategy. Improve performance of Key Performance Indicators. Includes site and content review as well as a 15-point technical review.

Manage your site.

Ongoing site management and production services to improve your site, build more pages that convert people, and keep your site up to date.

Deploy New Content ~1 to 3 hours
CMS Transition Planning ~3 to 6 hours
Video/OTT Strategy Deployment ~2 to 4 hours

Marketing support for your web site. Wordpress, Wix, Squarespace, custom PHP, Marketing Automation Systems, and more. Plus graphics, video, and design: Adobe Photoshop, Premiere, After Effects.

Also...

Audience Development Marketing
Build targeted audiences that match your demographics. Identify market characteristics, similar-audience identification, strategies and tactics for reaching them.
Industry Roundup Newsletter
Produce a weekly or bi-weekly newsletter covering news from your industry. Keep your prospects engaged and show leadership with a weekly or bi-weekly newsletter highlighting the news from around your specific market.
Product Management
New and existing products. Help thinking through new digital products or help with existing products. Roadmap development. Product specifications. Developer supervision.

References

From Linkedin

Marketing Blog

Articles from around the web related to marketing.

View All Entries

01-14-2022 Technology
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People Building 'Blockchain City' in Wyoming Scammed by Hackers

vice The attack was the latest done over Discord and is a growing concern for the vast majority of DAOs and NFT communities that live there.

01-10-2022 Marketing
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How to Prevent Bots From Spamming Your Sign up Forms

Elastic Email Protect your forms from spambots and keep your contact lists healthy. Here are some ways you can prevent bots from spamming your forms or signing up with fake emails.

01-07-2022 Business
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Literary mystery may finally be solved as man arrested for allegedly stealing unpublished books

the Guardian Filippo Bernardini is accused of impersonating publishing figures to steal manuscripts, in scam that has stumped authors and editors for years

01-04-2022 Technology
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How Data Marts Lead to Better Business Decisions

Oracle NetSuite Data marts help groups within a business make more efficient use of data.

01-04-2022 Technology
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Data Modeling Defined: Types & Benefits

Oracle NetSuite Data modeling defines database structures that best match an organization’s business needs and is crucial to the success of data-driven businesses.

12-09-2021 Marketing
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Analysis of 100 Million Articles: What People Click On Has Totally Changed in the Last 5 Years

Inc.com You have to keep up if you want to drive interest in your products, ideas, articles, or videos.

12-08-2021 Film Video TV
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The Best Social Media Platforms for Video Content in 2022

Hubspot blog We surveyed 300+ consumers to find out where they most commonly watch videos on social media.

12-06-2021 Business
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Where Companies Go Wrong with Learning and Development

Harvard Business Review Retaining knowledge is just as important as learning it.

12-06-2021 Marketing
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Marketing Funnels: How They Work and How to Optimize for Maximum Revenue

SEO.co By understanding and optimizing marketing funnels, you can bolster revenue for your digital business, product or service. Here's how!

Work Experience

See Projects

Oracle Corporation

International Marketing and SEO

The Channel Company

VP, Digital Products

United Business Media

Director of Marketing, Director Online, Content Operations, and Syndication

Education & Skills

Emerson College

Bachelor of Fine Arts
Creative Writing/Publishing, Editor of Omnivore magazine, President of Experimental Film and Animation Society.

Skills

  • Analytics: Omniture/Adobe Analytics and Google Analytics. Certified in Google Analytics.
  • Programming: PHP, Cold Fusion, Xcode, HTML5, Javascript, Agile, mySql
  • Graphics: Premiere (Video Editing), After Effects (Motion Graphics), Photoshop, Screenflow (demo software).
  • Marketing Automation and Content Management: Eloqua (now Oracle Marketing Cloud), Responsys, Brightedge, Wordpress, Drupal, Teamsite, Screaming Frog, Hubspot CRM, Saleforce
  • Language: Spanish & English