Michael Grover

I am a technical marketer who strives to answer three questions about your marketing site:
  1. How do you get more qualified prospects to your site?
  2. What do they do once they get to your site?
  3. How can you improve your conversion rates so more visitors become customers?

Clients

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People say...

“...highly creative and understands the importance of focusing on the practical business ramifications - revenue and profit - of the projects he's working on...”


“...an innovator and thinker who executes.”

About Me.

My value comes from 20+ years of hands-on experience running web products and marketing — including SEO, Analytics, content marketing, product management, and more — for news, technology, media, and healthcare education companies.

What can I do for your business?

Market dynamics are changing fast and resources are getting tighter. And your marketing to-do list probably shows no signs of letting up.

I use an on-call, concierge model so your marketing team can work with me as-needed and can be as involved as they need me to be.

From very tactical projects like helping to understand how your site is currently being used to creating and executing plans that will draw the kind of visitors you want (and more of them) to hands-on management of your site.

Services

How is your web site used?

What pages and sections attract the most visitors? How do you turn anonymous visitors into customers? How can you do that more often?

Full Analytics Review ~6 to 10 hours
KPI Tracking Analysis ~4 to 6 hours
Self-service Report Building ~1 hour

Regular reporting, analytics management, code and tag deployment, KPI identification & management, Integrating 3rd-party data. Google Analytics, Adobe Analytics, Tableau, Domo

Get more visitors.

Identify and execute ways to draw more visitors to your site. Includes search engine traffic to your site, paid traffic plans, list building, etc.

Audience Building Plan ~4 to 6 hours
Search Engine Review ~3 to 6 hours
Content Strategy Alignment ~2 to 4 hours

Create and deploy an effective, measurable SEO strategy. Improve performance of Key Performance Indicators. Includes site and content review as well as a 15-point technical review.

Manage your site.

Ongoing site management and production services to improve your site, build more pages that convert people, and keep your site up to date.

Deploy New Content ~1 to 3 hours
CMS Transition Planning ~3 to 6 hours
Video/OTT Strategy Deployment ~2 to 4 hours

Marketing support for your web site. Wordpress, Wix, Squarespace, custom PHP, Marketing Automation Systems, and more. Plus graphics, video, and design: Adobe Photoshop, Premiere, After Effects.

Also...

Audience Development Marketing
Build targeted audiences that match your demographics. Identify market characteristics, similar-audience identification, strategies and tactics for reaching them.
Industry Roundup Newsletter
Produce a weekly or bi-weekly newsletter covering news from your industry. Keep your prospects engaged and show leadership with a weekly or bi-weekly newsletter highlighting the news from around your specific market.
Product Management
New and existing products. Help thinking through new digital products or help with existing products. Roadmap development. Product specifications. Developer supervision.

References

From Linkedin

Marketing Blog

Articles from around the web related to marketing.

View All Entries

11-24-2021 Business
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Taylor Swift Just Taught an Amazing Lesson in How to Create Value. Here It Is in 1 Sentence

Inc.com Swift's fans helped her figure it out: Discovering your passion is only half the journey.

11-12-2021 Business
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Why NFTs and Entrepreneurs Need Each Other

Inc.com Without entrepreneurs exploring, creating, and pioneering this space, the Metaverse will be only half as valuable for its citizens.

11-10-2021 Business
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The New York Times Finishes Q3 with 8.38M Paid Subscribers - Subscription Insider

Subscription Insider In Q3 2021, The New York Times grew to 8.38M paid subscribers, including 7.6M paid digital-only subscribers.

11-08-2021 SEO
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How Much Will Keywords Matter For SEO in 2022?

Search Engine Journal As Google's search algorithms increasingly look at entities and intent, do keywords still matter in SEO? Absolutely – here's why.

11-04-2021 Film Video TV
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Google Best Practices Page For Embedded Videos Updated

Search Engine Journal Google updated their Best Practices Page for Videos with new suggestion that helps get "maximum exposure" from hosted or embedded videos

10-14-2021 Business
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Cybercrime ramps up amid coronavirus chaos, costing companies billions

CNBC Data breaches have grown in intensity and frequency in recent months as cybercriminals take advantage of coronavirus confusion, costing companies billions of dollars.

10-14-2021 Film Video TV
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One key to content's value: flexibility in consuming it

ey EY’s Digital Home survey shows households have increased their adoption and use of media and content over the past year.

10-14-2021 Marketing
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How marketers can be ready for a cookie-less world

ey For better results in a changing landscape, you need customers’ data directly from them, linked to durable IDs and privacy compliance.

09-21-2021 Marketing
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How to optimize button microcopy

Medium Seven suggestions with examples for improving the copy in your buttons.

Work Experience

See Projects

Oracle Corporation

International Marketing and SEO

The Channel Company

VP, Digital Products

United Business Media

Director of Marketing, Director Online, Content Operations, and Syndication

Education & Skills

Emerson College

Bachelor of Fine Arts
Creative Writing/Publishing, Editor of Omnivore magazine, President of Experimental Film and Animation Society.

Skills

  • Analytics: Omniture/Adobe Analytics and Google Analytics. Certified in Google Analytics.
  • Programming: PHP, Cold Fusion, Xcode, HTML5, Javascript, Agile, mySql
  • Graphics: Premiere (Video Editing), After Effects (Motion Graphics), Photoshop, Screenflow (demo software).
  • Marketing Automation and Content Management: Eloqua (now Oracle Marketing Cloud), Responsys, Brightedge, Wordpress, Drupal, Teamsite, Screaming Frog, Hubspot CRM, Saleforce
  • Language: Spanish & English